Costa has been pulling on its oven gloves this week ahead of opening its first food-led concept store, Costa Fresco, in London on Thursday. The specially designed store environment, exclusive to Costa, features designated zones for relaxing and a new way of presenting freshly baked food.
Specially trained staff will be on hand to advise, bake and serve the new menu of oven-fresh food, along with Costa’s famous irresistible barista made coffee.
The brand new menu features handcrafted ciabattas and pastries, warm melt in the mouth cookies and fresh fruit juices, all using quality ingredients.
Whether it is for breakfast, lunch or a light snack, menu options include a Rustico Dry Cured Ham and Mature Cheddar Flatbread, Roasted Pork Belly with Caramelised Braeburn Apple and Onion Ciabatta and Citrus Chelsea Buns.
The Costa Fresco concept is inspired by the Costa brother’s Italian passion and respect for tasty handcrafted food.
When Sergio and Bruno opened their first store in London, over forty years ago, they used to offer their customers freshly baked pastries each morning with their famous Mocha Italia blend, which Costa still serve today.
Carol Welch, Costa’s Global Brand and Innovation Director, describes the new store as “a fusion of London’s handcrafted bakeries brought to life by our heritage, Italian passion and gusto for vibrant ingredients and genuinely good food.”
She added: “The opening of Costa Fresco is a reflection of exciting things to come from Costa. We are committed to continuing to innovate and delight our customers with what they want – quality food, alongside irresistible coffee in a warm, welcoming environment.”
