NEW YORK, U.S. – The Madison Square Garden Company and Dunkin’ Donuts announced a multi-year marketing partnership, naming America’s all-day, everyday stop for coffee and baked goods the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden (MSG).
With the new partnership, fans will now have the opportunity to enjoy Dunkin’ Donuts’ hot and iced coffee while attending events at MSG thanks to two Dunkin’ Donuts locations on The Garden’s concourse. The agreement also provides Dunkin’ Donuts with premiere brand integration at The World’s Most Famous Arena during Knicks, Rangers and Liberty games.
“Dunkin’ Donuts is an iconic brand and we are thrilled to be able to bring fans at Madison Square Garden America’s favorite coffee,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. “We are always searching for opportunities to enhance our fans’ experience when they attend an event in one of our buildings and this partnership with Dunkin’ Donuts continues to help make that happen.”
“Madison Square Garden is one of the most recognizable names in the world of sports. This landmark deal is a watershed moment for the brand as we continue to expand our presence in the sports world,” said Tom Manchester, Vice President, Field Marketing, Dunkin’ Brands. “This deal will give Dunkin’ Donuts endless opportunities to showcase our brand and products to the incredibly loyal fans of the Knicks, Rangers and Liberty.”
Dunkin’ Donuts will enjoy significant brand exposure at The Garden during all Knicks, Rangers and Liberty games. This includes courtside and in-arena LED signage throughout the Arena, featured spots on MSG’s GardenVision, and designation as the Presenting Partner of Knicks and Liberty digital features, which include custom web pages on Knicks.com and NYLiberty.com, as well as designation as the Presenting Partner of Rangers “Morning Skate.”
In addition, to celebrate the new partnership, this basketball and hockey season, Dunkin’ Donuts will hold a special sweepstakes on its www.DDMetroNY.com microsite and through www.twitter.com/DunkinNYTri, where fans can enter for an opportunity to win special Knicks and Rangers VIP experiences. On Twitter, fans can use the hashtag #DDKnicksSweepstakes or #DDRangersSweepstakes for their chance to win. For official rules, log on to www.DDMetroNY.com.
