Tata Global Beverages has forayed into the branded instant coffee business in India by launching Tata Coffee Grand to tap the growing consumption of the drink in the country. The company has entered the branded coffee space at a time when coffee consumption has started rising rapidly across India.
Tata Coffee Grand will be available in 50 gm jar, 50 gm and 5.5 gm pouch priced respectively at Rs110, Rs95 and Rs10.
The per capita coffee consumption in India is one of the lowest if compared some of the developing economies and developed countries.
The overall coffee consumption in India is expected to grow in mid single digit (retail segment is expected to grow at 20%). Thus sensing this as an opportunity TGBL launched Grand coffee in domestic market.
