CIMBALI
Sunday 22 December 2024
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On-demand coffee delivery is Silicon Valley’s new trend

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This morning, the coffee arrived with a text message from a guy named Scott, who works for the on-demand coffee delivery service for a mere fee of $3.

He might have gone to the Starbucks at 8:00 am, got me a Caramel Macchiato, and left it outside my door, without waking me up. Scott was really like a Santa, or like a really good boyfriend.

Before I reached the door, after getting the text, Scott – who works for Fetch Coffee, a D.C.-based on-demand coffee delivery service – was nowhere to be seen! He left a thermos, with my caffeine fix, which to my surprise was still hot inside, as promised. After having my morning jolt, I just left the mysterious thermos by the door, as they said in the note, so that they can fetch it later.

This experience was somewhat creepy, but it was really convenient. (As long as you want your coffee from Starbucks, and you want it before 10 a.m.)

Postmates is another delivery service that makes ordering a coffee as easy as it gets. All you need to do is open the app, select your store from Starbucks, Urth Caffe, Philz, Groundwork Coffee, Milk, Demitasse and much more on the list. Place your order on-demand for flat $2 and then sit back and wait for few minutes.

The giants such as Starbucks and Dunkin’ Donuts are also entering the coffee delivery market, even when it is a lot more complicated. In 2015, Starbucks came up with its Green Apron Delivery as well as joined hands with the delivery service Postmates for the coffee-lovers in Seattle, by ordering through Starbucks app. While Dunkin’ teamed up with DoorDash, a food delivery startup, to join the race of on-demand coffee delivery.

Of course, delivery isn’t a new thing. For decades, we’ve opened our doors for flowers, newspapers, Chinese food, pizza, and singing telegrams. But with coffee, temperature and time are two major constraints, as coffee-lovers are very specific about the how hot their coffee is and how good it tastes. Also, you may have to pay 40% more, just for the convenience that you get.

Christy Gren

CIMBALI

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