NEW DELHI, India – Out of Maggi crisis, FMCG firm Nestle India, is looking to diversify into new segments like premium coffee business, pet care, skin health and cereals, while it looks at 2017 as a “year of aggression”.
It is also planning consolidating its offerings and adding new categories so as continue with double digit growth.
“There are so many categories in which we are not in. We don’t have a premium coffee business. Expresso and dolce gusto is not here.
Our pet care is not here. Cereals is not here, in healthcare we are here but its very small. Skin health we are here but its relatively very small. These are potentially the businesses,” Nestle India CMD Suresh Narayan.
The company, as part of diversification, has launched 35 products in last six months and may remove some of those which are not performing well.
“I would see consolidating of the portfolio, removing some which we believe that its not working or its too small, adding some and probably preparing ourself for the new categories,” Narayan said at a roundtable discussion.
Nestle, which now owns skin care brand Galderma, is also planning to be a player in the segment, reports PTI.
“In India, we have relatively small presence…and there are plans to expand that portfolio as well,” he said, adding that “these are going to be more specialised products”.
Galderma was earlier a JV between Nestle and L’Oreal and then few years back it acquired stake from French cosmetics company and made it Nestle Skin Health.
