MILAN, ITALY – Design, creativity, and innovation are the distinctive features of the new partnerships with six authoritative North American associations, which will join Host 2017, at fieramilano from 20 to 24 October, in addition to the already rich list of Italian and international institutional agreements.
The six associations are the following: ASID – American Society of Interior Designers, IDC – Interior Designers of Canada,NEWH – The Hospitality Industry Network, BAC – Baking Association of Canada,SCA – Speciality Coffee Associatione NYC Hospitality Alliance.
The goal is to further increase the presence of decision-makers and influencers from one of the world’s most economically dynamic areas, thus consolidating a continuous double digit growth trend.
During the last edition, the presence of exhibitors from the USA had marked a +26% increase compared to 2013 and +51%, to 2011, whereas visitors had gone up +35% and +46%, respectively.
54 US companies have already registered to the next edition also thanks to the confirmation of the prestigious certification of the Commercial Service of the US Department of Commerce. In 2015, visitors from Canada had increased by 40% compared to four years earlier.
New partnerships: from design to food creatives
With over 25 thousand members between USA and Canada, ASID is North America’s largest interior designer association. A major catchment area always attentive to the trends anticipated in Milan. IDC has been Canada’s interior design association since 1972. It counts over 5,500 professionals and over 300 companies and suppliers.
NEWH, also in the furnishing and interior design sector, has 23 sections in USA, 2 in Canada, and one in London. It counts 5,600 members between interior designers, architecture firms, and contract furniture suppliers: “We believe that HostMilano is a great platform that expands business opportunities on a global level,” said Executive Director, Shelia Lohmiller.
BAC- Baking Association of Canada represents Canada’s bread-making industry, which is worth CAD 8 billion. The association includes retailers, small and large bread-making companies, and distributors.
The NYC Hospitality Alliance was established in 2012 and, for the first time, will gather New York’s entire hospitality supply chain, considered the world’s largest in one city, from restaurants to bars and lounges, from hotels to suppliers.
As of January 2017, SCA – Speciality Coffee Association – gathers the American and European chapters, thereby systematising all the players of the coffee supply chain. All this confirms the global horizon of Host 2017’s alliances.
Agreements with a global horizon
These new partnerships add up to those already in force with FEDA – Foodservice Equipment Distributors Association, OCSA – Ontario Convenience Stores Association, WCSA – Western Canada’s Convenience Store Industry, and Restaurants Canada.
FEDA, 255 distributors who generate 75% of sales in the US food service sector, will bring highly profiled top buyers to Host 2017. “In 2015, we were impressed with the greatness of this trade fair, the quality and variety of exhibitors, and level of innovation. This partnership will provide our members with a brilliant opportunity for expanding their global network,” said President, Joe Schmitt.
OCSA represents Ontario’s over 7,500 convenience stores, while WCSA gathers other 6,000 from Western Canada, for an annual turnover of CAD 10 billion (EUR 6.8 billion).
Restaurants Canada is the country’s largest eat-out organisation, with over 30mila members covering the entire supply chain, from bars, restaurants, and caterers to suppliers and institutions.
According to NEWH, the US Ho.Re.Ca. machine and supply industry has an annual turnover of 11 billion dollars. This sector is extremely lively in Canada too, where, according to Restaurants Canada estimates, it marked a further +4.2% increase in 2016, with a turnover equal to CAD 78 billion (EUR 54.6 billion).
Host 2017’s growing investment on Canada and USA – also identified in the Italian Government’s “Made in Italy Plan” between regions with the highest potential – joins the investment on the Middle East as 2017 target countries and traditionally strong markets.
Among the latter, recent alliances have been entered into in the United Kingdom with CEDA – Catering Equipment Distributors Association – approximately 100 distributors that manage a turnover of GBP 450 million (EUR 522 million), half of the entire food service sold in that country.
Another alliance was entered into with Spain’s AFEHC – Asociación de Fabricantes Españoles Exportadores de Equipamientos para Hostelería y Colectividades – established in 2001, which today counts about 180 members.
The collaboration with FCSI – Foodservice Consultants Society International – the world’s largest and most authoritative association of professionals specialising in consultancy for the restaurant and hospitality industries, continues.
All updates are available at: www.host.fieramilano.it, @HostMilano, #Host2017.
