FAYETTEVILLE, Ark., USA – 7 Brew Coffee, the drive-thru beverage concept revolutionizing the industry with its speed of service and premium quality drinks, is riding its 2023 momentum into the new year by focusing on cultivating kindness and revolutionizing the drive-thru experience.
The brand closed out the year by hitting a major milestone, reaching 180 stands across 26 states. 7 Brew continues to expand in collaboration with its franchise partners and has a robust expansion plan for 2024.
The brand also celebrated the holiday season with its 7 Days of 7 Brew event, started 2024 by honoring its 7 Brew Hero of the Year, and is getting ready to celebrate its 7th birthday in February.
“Last year was marked with a number of incredibly important milestones for 7 Brew,” said John Davidson, Chief Executive Officer of 7 Brew Coffee. “We continue to see encouraging responses from customers thanks to our hard working, friendly team members, and our premium offerings at a value-driven price point.
Anyone can create a good product, but one of the things that keeps customers coming back is our appreciation for doing good within the local communities we serve, and treating everyone with kindness. We’re proud of our record-breaking number of stand openings, and have a massive opportunity to continue at this pace with franchise partners.”
7 Days of 7 Brew
To make December extra special for its loyal customers, 7 Brew embraced the holiday season with its 7 Days of 7 Brew holiday event, designed to spread holiday cheer through exclusive discounts, giveaways, promotions and donations. The event was paired with the limited-edition reveal of 7 Brew’s Holidaze collection, featuring three uniquely festive beverages – Holiday Punch 7 Energy, Mistletoe Chai Latte and Candy Cane Cold Brew. The event attracted 70,000 new customers to the 7 Brew community, and 7 Brew concluded the campaign with a donation to Children’s Miracle Network Hospitals, totaling more than $97,000 donated over the entire year.
Cultivating Kindness
7 Brew focuses on igniting happiness and creating enduring connections with customers, and putting more dollars and more people to work through business growth and charitable initiatives. As part of this effort, the brand recognizes a 7 Brew Hero – someone who goes out of their way to make the world a better place, one act of kindness at a time – each month. To kick off 2024, 7 Brew revealed its annual 7 Brew Hero of the Year, Ralph Coldiron, who is being honored for his remarkable work with Kentucky Children’s Hospital. Coldiron was originally elected as 7 Brew’s December Hero, and received the majority vote from the public for the 2024 Hero of the Year, awarded with a $10,000 grand prize, which he immediately passed along to the Kentucky Children’s Hospital.
Looking Ahead
With 2024 underway, 7 Brew team members will soon be celebrating the brand’s 7th birthday on February 14, which will feature special offers for customers to join in the festive commemoration, as well as a fun twist of kindness for National Random Acts of Kindness day on February 17. 7 Brew is also excited to tease its upcoming March Madness campaign, designed to surprise and delight its community in fun and engaging ways. Stay tuned for more details!
7 Brew stands feature canopied double-lane drive-thrus for customers to order drinks that offer speedy and friendly service. Guests can order personalized drinks from a broad range of the brand’s customizable coffee beverages, infused 7 Energy drinks and sparkling water, smoothies and teas.
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