DALLAS, U.S. – Seven days, seven free cups of coffee. 7-Eleven, Inc. didn’t think one day was enough to thank their customers, so the convenience retailer is having a weeklong coffee party.
7Rewards Free Coffee Week runs from Monday, Oct. 12, through Sunday, Oct. 18, and includes a FREE any-size hot beverage every day through the 7-Eleven app.
During the promotion, no purchase is necessary to receive a free fresh-brewed cup of coffee, cappuccino, latte or hot chocolate every day for one week using the 7-Eleven app at participating 7-Eleven® stores.
Any customer who is a 7Rewards member can receive their daily free cup by scanning the 7-Eleven mobile app on their smartphone when checking out.
The free offer will appear automatically as a coupon each day in the “Scan and Save” section of the app from Monday, Oct. 12, through Sunday, Oct. 18. Each free cup will still count as a punch in the 7Rewards ongoing “Buy Six Cups, Get the Seventh Cup Free” offer. 7Rewards members gain access to exclusive promotions receiving even more value.
“Just like free Slurpee® drinks on 7-Eleven Day, Free Coffee Week gives us another chance to thank our loyal customers,” said Laura Gordon, 7-Eleven vice president of Marketing and Brand Innovation. “And 7-Eleven coffee customers are some of our most loyal, many stopping in every single morning for a hot, fresh-brewed cup.”
Becoming a 7Rewards member is easy. Customers can download the 7-Eleven mobile app on their smartphone and register to take advantage of 7Rewards Free Coffee Week and other offers.
In September, 7-Eleven introduced its new “Stay Hot” cup, which keeps coffee hot longer without requiring a sleeve to hold it. The recyclable Stay Hot cups launched nationally with a new bright white design and well-known skylines of major U.S. cities. The extra-large Stay Hot cup will be sold at an introductory value price.
The company also launched a brew-at-home option with single-serve brew cups in three popular 7-Eleven coffee blends. Sold exclusively at participating 7-Eleven stores, the single-serve brew cups are available in two package sizes – an eight-pack for $3.99 and a two-pack for 99 cents.
The larger packs are available in three of 7-Eleven’s most popular blends – Exclusive Blend, 100% Colombian and Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice. The 50-cent per cup cost is well below the average cup price of 65 cents, with some national brand brew cups costing as much as $1 each.
