NEW YORK, U.S. – Lavazza, the Official Coffee of the 78th annual Golden Globe Awards, is humbled to join with the Hollywood Foreign Press Association to support communities in a challenging time for many families. As the Official Coffee of the Golden Globe Awards for a fifth year, 100% of Lavazza’s sponsorship fee to support the awards ceremony will be donated by the HFPA to support the United States’ largest hunger-relief organization, Feeding America.
In a year with so many in need and with the awards ceremony taking on a different format, the partnership is taking an approach to meet the moment.
Lavazza will provide our coffee to fuel the awards production team and crew who are working so hard to join us in celebrating an industry that has brought joy and comfort to many throughout the past year.
For Lavazza, commitment to quality and innovation are deeply rooted values, ingrained in our history for more than 120 years. Whether it was inventing the coffee blend or a drive-in film festival in 2020, Lavazza has always believed that behind every great film, there is always a great coffee.
Indeed, the company shares the same passion for reinvention as the motion picture and television industry. This is one of the many reasons why Lavazza is proud to partner with the Golden Globe® Awards to show support for the film industry while doing some good.
For more information about Lavazza, please visit: www.lavazza.us or Instagram @LavazzaUSA
