MILAN, Italy – Gimoka announces the expansion of its collaboration with Xingu, 100% Amazon Focus Italian agency, to strengthen its presence on the markets through the development of the Amazon channel on the marketplaces of Italy, UK and Germany, in line with the omnichannel strategy that Gimoka has been developing in recent years. The partnership aims to favor the positioning of the Gimoka brand on the new digital distribution channels, making its products accessible to an increasingly wider range of consumers.
In addition to a focus on the Italian market, the strategy provides an important presence in the UK and Germany.
Gimoka has identified Xingu as a strategic partner in response to the new consumer trends that are consolidating
As the analysis prepared by the agency’s business intelligence on the Amazon coffee market indicates, 2021 will be a year characterized by the evolution of grocery, also supported by the expansion of Amazon Fresh (already active in Milan since the end of 2020 and just arrived in Rome).
Xingu will provide a detailed study of the reference markets and, thanks to data intelligence, will assist Gimoka in Retail and Advertising management, personalizing the presence of the brand also in terms of offer to the final consumer. After a phase of content optimization, which has already been completed, the agency will take care of the implementation and enhancement of the Advertising campaigns for the Amazon channel.
“The world of e-commerce has acquired strategic importance over the last few years, effectively becoming an essential sales channel for the growth of any organization. The new collaboration with Xingu, one of the most important agencies for the promotion and enhancement of brands on Amazon, stems from the desire to improve Gimoka’s positioning on the largest e-commerce in the world and promote, in the most effective way possible, the wide range of Gimoka products on an increasingly large customer base in Europe”- Marco Padelli, Chief Global Business Officer of Gruppo Gimoka.
“We are really pleased to collaborate with Gimoka as it is a brand that is investing heavily in its positioning on the consumer market, and Amazon, as well as becoming an important source of revenues, is formidable to increase visibility and build customer loyalty to its brand. The Xingu method has already proven to be extremely effective applied to Brands that have product quality and resourcefulness” Mattia Stuani, CEO & Co-Founder of Xingu.
Gruppo Gimoka
Gimoka is the flagship brand of Gruppo Gimoka, a company founded in the early 1980s by the intuitions of the founder Ivan Padelli. The Group, one of the leading roasters in Italy, controls the entire value chain: from the procurement of raw materials to the supervision of the roasting and grinding phases, up to packaging/encapsulation.
The all-round coffee core business is divided into two Business Units: one dedicated to ground coffee and grains and one to portioned. This allows the development of specific technological and qualitative skills, thanks to which the Group is a privileged partner in the development of label private projects with leading international, industrial and distribution players.
The company is present in Italy and abroad, both in the professional channel (Ho.Re.Ca., OCS and Vending) and in the domestic channel, through its own brands. With the acquisition of Univerciok in 2019, the Group integrated its offer in the traditional Home and Out of Home channels, with the development and production of soluble products and beverages.
