DENVER, USA – Bad Ass Coffee of Hawaii, a leading coffee franchise renowned for its premium sourcing, roasting, and quality 100% Hawaiian coffees and international blends, unveils new prototypes that emphasize franchisee and customer flexibility, including double drive-thru lanes and streamlined order pickups.
Debuting this year is the brand’s freestanding full café with drive-thru model, spanning approximately 1,650 – 1,800 square feet, that is slated to open in Hendersonville, Tennessee in late Q3 2022. As an evolution of this model, that is gaining vast interest among prospective franchisees, the brand is set to rollout a freestanding double drive-thru model, spanning 500-740 square feet, with pickup windows and no interior café seating by Q4 2022.
Store model flexibility will play a key role in adapting to various market-dependent real estate options, fueling the brand’s overall franchise growth strategy as it aims to open 150 locations over the next five years. Franchisees will have the ability to select a store model that works best for their desired location with full build-out and design support from the Bad Ass Coffee of Hawaii team.
- Traditional in-line store with café (and drive thru with end-cap locations)
- Freestanding single or double-drive thru kiosk with pickup windows and no interior café seating (outdoor seating optional by location)
- Freestanding full-café with drive-thru and exterior seating
- Non-traditional kiosk: grocery, shopping malls, airports, transportation centers, etc. (square footage dependent on location and limited menu offering)
“Flexibility is a big driver for accelerating our franchise expansion,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “With a roster of buildout models, we’re able to better address consumer needs and give our franchisees the freedom to open a Bad Ass Coffee model that makes sense in their desired market. In site selection, we understand a one-size-fits all model doesn’t work. We’re confident our roster of store models enables us to provide solutions to franchisees while also offering our customers the most convenient and enjoyable environment possible.”
Bad Ass Coffee of Hawaii is entering a new era of growth following its acquisition by Colorado-based Royal Aloha Coffee Company in 2019. During the last three years, the company has re-launched the national brand with a new logo, packaging, and restaurant design, resulting in a revived 32-year-old brand with a cult following.
Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee from Kona, Ka’u, Maui, Moloka’I, and Kauai with coffee lovers everywhere. In addition to premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves up a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.
With rapid expansion underway, the brand has set aggressive expansion plans to open 150 new locations over the next five years, with territories available nationwide.
“We have aggressive growth plans to expand our franchise network on the mainland and to re-establish a strong presence in Hawaii,” said Snyder. “It’s an exciting time to be part of this brand as we embark on this next chapter of our history. In addition to new store models, we are also pursuing multi-channel growth of our brand through grocery, hospitality, and online sales channels.”
