MILAN – The art of espresso coffee, design, technological innovation and sustainability come together in a sophisticated, warm, welcoming and luxurious location to celebrate the perfect union between Faemina and BMW.
Gruppo Cimbali’s espresso machine and the car manufacturer are thus embarking on a six-month partnership that will see the two brands working together to breathe life into a space that combines style and sustainability, a place where consumers can enjoy an exclusive experience, discover the many facets of coffee with tasting sessions and appreciate Faemina’s versatility.
The partnership between Faemina and BMW
Faemina is an exclusive and unique machine in which aesthetics is not an end in itself: it skilfully combines innovation and design to offer excellent performance in quality terms to both coffee experts and those seeking a complete, high-level emotional coffee experience. The new Faema-branded machine interprets the now constantly growing trend of the home bar, introducing the ritual and pleasure of high-quality coffee into the home and becoming a style icon.
The collaboration between Faemina and House of BMW includes a rich calendar of events during which visitors can taste different coffee qualities and discover new ways of appreciating the world’s most popular drink under the guidance of internationally renowned professional baristas and trainers: tastings of high-quality coffees from around the world, latte art and recipes (plant-based drinks), coffee, tea and herbals, coffee and chocolate, photographic exhibitions, sustainability projects linked to the world of coffee, etc.
All of these events involve various partners: microroasters, photographers, pastry chefs, artists, coffee trainer and internationally renowned bar tenders.
About Gruppo Cimbali
Gruppo Cimbali is one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment. The Group, which includes the La Cimbali, Faema, Slayer and Casadio brands, operates through three production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of over 750 employees.
The Group’s commitment to spreading espresso coffee culture and promoting the local area led to the foundation of the MUMAC Coffee Machine Museum in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located at the Gruppo Cimbali headquarters in Binasco. MUMAC is home to MUMAC Academy, Gruppo Cimbali’s coffee machine academy, a training, promotion and research centre.
