Löfbergs is launching a new model program for capsule machines. “We have chosen four exquisite models, so that all coffee lovers can find their favourite. Even if they have slightly different designs, we will naturally continue with machines that can brew espresso, filter coffee, hot chocolate and tea,” says Leif Sjöblom, marketing manager at Löfbergs.
The new models are Cyprea, Diadema, Picco and Venus. They are sold in Swedish retail stores, white goods stores and Löfbergs’s webshop. All machines in Löfbergs’s assortment brew with two different pressures. It is easily done by just pushing the button when you want to brew a good cup of espresso, lungo, cappuccino, filter coffee, hot chocolate or tea.
Popular capsules
Brewing coffee in a capsule machine is getting more popular. Approximately 20% of the Swedish households have a capsule machine today*. The capsule sales have increased with 24% for the last twelve months and Löfbergs stands out with a growth of a whole 111%**.
We are so pleased with the response from our Swedish consumers. It is a matter of good flavour, but also of us having a wide assortment that consists of espresso/lungo, milk, filter coffee, hot chocolate and tea, says Leif Sjöblom.
All capsules and machines from Löfbergs are suitable with the Italian Caffitaly system that is one of the world’s biggest capsule concepts.
*Gfk
**Nielsen (October 2014)
