BOLOGNA – Ten among the most skilled baristas in the world meet today during the annual competition organized by SSP Group, The Caffè Ritazza World Barista Championship.
During the world barista championship in the name of Caffè Ritazza, the international chain of coffee shops of SSP group , the competitors will be operating on La Spaziale S5 espresso coffee machines for their performance drinks. The cooperation between SSP group, leader worldwide in the travel food concept and La Spaziale has developed now for 6 years. Several Caffè Ritazza coffee shops and other food locations of the group use the coffee machines produced in Bologna.
The choice to use the same coffee machines for the competition is the proof of the attention of the group for the high quality of the espresso coffee served in their outlets.
The competition Every candidate will have to prepare and serve four cups of espresso, four cups of cappuccino and four espresso based signature drinks in front of a group of expert judges. Furthermore , the candidates will have to show their artistic skills in a Latte Art Competition which will be concluding the event. The competition falls within the standards of SCAE Specialty Coffee Association of Europe, and this confirms the skills and high competence of Caffè Ritazza baristas.
Stuart Coombes, Director of International Operations of Caffè Ritazza, has stressed how the Caffè Ritazza World Barista Championship is now catching so much attention within the coffee sector and how in this way the philosophy behind the brand gets always stronger : the art of quality coffee and the achievement of very high standards. The proof for this is that several winners of previous editions now cooperate to spread and develop the championship . Last year the Caffè Ritazza champion was Louise Rossell of Copenaghen Central Station who since then , as previous candidates had already done in the past , has taken part to more and more competitions and has continued to study , at the same time also improving her professional career within SSP Group.
Even this year the Caffè Ritazza World Barista Championship will be viewed all over the world through video streaming, thanks to the web Ustream platform. Furthermore, the event will be available on Twitter for friends and supporters to tweet and offer their best wishes. Beyond the competition spirit, the goal of Caffè Ritazza is create an event to enhance the talented skills of their teams. .
The Other Event : SSP Brand Forum
The day following the competition, Bologna will host the Brand Forum organized by SSP Group. In such occasion there will be the presentation of the new projects and the new communication strategies of SSP brand partners adopted in all the different countries all around the world . La Spaziale will take part to the forum as strategic group partner.
SSP / Caffè Ritazza Caffè Ritazza, with more than 150 outlets in 24 countries, is now a key-reference for travellers who want to taste a traditional Italian espresso, in a pleasant and relaxing location. Caffè Ritazza selects only the best coffee beans coming from all over the world and they combine their excellence with traditional espresso coffee machines produced by the Italian company La Spaziale, to reach high quality standards for each espresso and each cappuccino served. The professional attitude of all 2000 Caffè Ritazza baristas to satisfy the needs of the various customers , thanks to a special care in the preparation of coffee and of the most appreciated food , even on a local basis . Head baristas in charge for the outlets are trained in Italy , home of the art of espresso, constantly improving their talented skills ; the whole personnel is thus always constantly trained and updated to meet the highest quality standards.
SSP – The Food Travel Experts- has been in the market for more than 60 years in the excellence travelling food industry: all SSP brands , both locally and internationally , offer nice and rewarding services and experiences to those who travel and spend a long time in airports, sub-way stations, train stations with over 400 venues in Asia, North America, Europe, Middle East , India and North Africa. SSP brand names: Upper Crust, Caffè Ritazza, Le Grand Comptoir, Montreux Jazz Cafe, Camden Food Co., Panopolis, real food company, Millie’s Cookies, Bonne Journée, Caviar House & Prunier Seafood Bar , ecc.. For further information : http://www.foodtravelexperts.com/international/home/
