NEWARK, N.J., USA – This National Cold Brew Day (April 20), M&M’S commemorated its newest permanent flavor, Caramel Cold Brew, by tapping into the shared experience of finding a “unique spelling” on your coffee order. According to a recent survey from the M&M’S brand¹, more than 6 in 10 Americans have had their name misspelled on a coffee order. The brand is using the power of fun to bring people together through the shared experience of this quirky and comical mishap, by giving M&M’S fans the chance to win a year’s supply of new M&M’S Caramel Cold Brew.
Inspired by one of today’s most popular coffee shop menu items, M&M’S Caramel Cold Brew is a combination of smooth, robust coffee flavor and sweet, chewy caramel, covered in classic M&M’S milk chocolate and wrapped in a colorful, candy shell.
Beginning today, fans in New York City will have the chance to experience M&M’S take on the classic coffee cart: the M&M’S Caramel Cold Brew Coffee Cart. From 10 a.m. to 1 p.m. ET outside M&M’S World in Times Square, M&M’S is partnering with former spelling bee champ Snigdha Nandipati who will play barista for the day, serving up candy instead of coffee. Nandipati, who claimed her title in 2012 with the word “guetapens,” will serve packs of M&M’S Caramel Cold Brew, signing each passersby’s name on a pack of the candy in the process. While everyone participating will receive a pack of the new flavor, the first 20 people whose names are misspelled will win a year’s supply of M&M’S Caramel Cold Brew.
“At Mars, we’re always listening, innovating, and executing to meet the expectations and tastes of our consumers. M&M’S Caramel Cold Brew delivers on the robust flavor profile of one of Gen Z’s favorite drinks,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “This delicious new innovation inspires a moment of everyday happiness for fans, allowing them enjoy their favorite coffee shop flavor with one of their favorite brands.”
“I’m thrilled to be partnering with M&M’S on the launch of their Caramel Cold Brew flavor,” said Nandipati. “I love M&M’S candy and am excited to help the brand create a sense of belonging and unity by sharing a laugh together over this relatable experience in a fun and humorous way.”
Between now and Sunday, April 30 at 11:59 p.m. ET, fans across the US can also join in on the fun by sharing how their name has been misspelled on a coffee order at MMS.com/caramel-cold-brew for a chance to win a year’s supply of M&M’S Caramel Cold Brew.
For more information on winning a year’s supply of M&M’S Caramel Cold Brew and to view the full giveaway rules, visit MMS.com/caramel-cold-brew. For more information about M&M’S Caramel Cold Brew and to keep up with the latest news, follow along via M&M’S social platforms on Facebook, Instagram, Twitter and TikTok.
This summer, the M&M’S® Sweet Tour is spreading colorful fun and tasty candy with the M&M’S Caramel Cold Brew coffee cart, handing out samples at music festivals, theme parks and retailers across the country. Fans can learn more about when the M&M’S® Sweet Tour is coming to an area near them by going to mms.com/newmusic.
¹ KRC Research conducted an online survey of 1,005 U.S. adults 18 and older between March 29-30, 2023.
