ESINE, Brescia (Italy) – Spring is innovation. It is the beginning of a new journey; it is the most anticipated moment of the year. It is in this kind of framework that Caffè Morandini have decided to announce the restyling of its image, the result of a great economic and organizational effort the company had been working on for a long time.
Caffè Morandini is product-focused approach, care of the detail, pursuit of perfection. These are not only company’s core values, which have been characterizing its philosophy since the very beginning, but also the sturdy basis where its successes were built on.
Caffè Morandini introduces its new logo
Caffè Morandini, however, is also ambition as well as ability to adapt to the needs of an increasingly global world, in constant change, an environment full of inputs that have contributed to the decision of scheduling this transformation.
The perfect combination between tradition and innovation, another company’s hallmark, has been put as a premise of the new logo’s stylistic choices, now come to its third version: red has, indeed, been kept as the main chromatic trait, a sign that gives continuity to the previous logos, as well as brown, which notoriously is one of the most recognizable coffee symbols.
The initial “M”, always highlighted in all Morandini’s logos, now, not only is characterized by a beautiful, sinuous curve that reminds of the traditional arabica beans’ furrow, but it does take the whole scene on the stage, making the whole logo even more recognizable, more straightforward.
To meet the way the company intends to communicate its values and present itself to the public from now on, logo’s lines have been renewed, becoming cleaner, leaner, more elegant, in perfect accordance with the most contemporary trends, aiming at a stronger brand awareness.
This re-branding has been, accordingly, followed by a renewal of the company’s merchandising line, the website and the product packaging.
A completely new look, which aims at enhancing the corporate image and transmitting, even visually, the quality that Morandini’s products have always been ambassadors of.
