MILAN – Hublot and Nespresso have joined forces on a partnership to create The Big Bang Unico Nespresso Origin, the first watch made by using recycled Nespresso aluminium capsules and coffee grounds. The Big Bang Unico Nespresso shares the values of innovation, excellence and sustainability, which are at the core of both brands.
Founded in 1980, Hublot is renowned for its Art of Fusion, developing new alloys, materials and composites, pushing the boundaries of different materials and placing rubber at the heart of the watchmaking industry by using it for its straps.
This limited edition of 200 pieces is the first watch made of recycled Nespresso coffee grounds and capsules. From coffee cup to wrist, an iconic object that symbolizes full-circle design.
For the first time ever and thanks to the innovative spirit of Hublot and Nespresso, the recycled coffee grounds from capsules are transformed into watch straps – a rubber version and a second Velcro fabric version.
For the fabric strap, Hublot has collaborated with SINGTEX, one of Nespresso’s partners who was already using recycled coffee grounds to produce a fabric called S.Café.
The recycled aluminum capsules become the case, bezel, crown and pushers.
“This exceptional watch is the result of a partnership between two Swiss companies who both have the same values and the Swiss spirit as their mainspring and within their DNA” said Guillaume Le Cunff, CEO of Nespresso.
“As a B Corp certified business, this collaboration also aligns with Nespresso’s commitment to continue its transition to a circular business model by giving a second life to coffee grounds and the aluminium of our capsules. The Big Bang Unico Nespresso Origin is the perfect illustration of the harmonious coexistence between circularity and luxury. It demonstrates that circular products can be just as elegant and refined as conventional luxury products, proving that it is possible to combine environmental values and aesthetic requirements without compromise.”
“The Big Bang Unico Nespresso Origin is a watch born out of a close collaboration between the product development teams of Nespresso and Hublot, two pioneering Swiss brands, both of whom were founded in the 1980s” said Ricardo Guadalupe, Hublot CEO.
“This is a watch that delivers three world firsts: a symbol of the infinite possibilities for upcycling: a Big Bang made from the recycled aluminium of Nespresso coffee capsules; the first watch with a rubber strap containing 4.1% recycled coffee grounds from Nespresso capsules and 8.2% recycled rubber; and finally, the first watch with a Velcro strap made with SCafé, a fabric containing 5% recycled coffee grounds and 95% recycled polyester. It took the R&D teams a whole year to achieve the uniformity of colour of the watch’s seven different materials, find the right balance of ingredients and perform the quality and durability testing on all the product components.”
Priced at CHF 22,900, or $25,486, the Hublot x Nespresso Big Bang Unico Origin is available now online.
