MILAN – Keurig and the legendary rock group The Rolling Stones have come together for a first of its kind collaboration inspired by the band’s popular song “Start Me Up.” Featuring an iced coffee-inspired twist on the band’s Hot Lips logo, the limited edition “Start Me Up” Coffee Kit is priced at $139.99 and includes a custom-designed K-Iced Brewer, matching tumbler, and curated K-Cup Pod coffee blend.
Everything included in the K-Iced Brewer machine features a white and red design with the iconic red lips logo on the side. Instead of the timeless red tongue though, it’s been replaced with swirls of brown inspired by iced coffee.
The exclusive “Start Me Up” coffee is designed to be brewed over ice. The medium roast blend has slightly nutty notes with a touch of strawberry. The combination has balance and is equally enjoyable black, with a touch of sweetener, or even a splash of cream.
“We’re thrilled to be branching into the iced coffee space with Keurig,” said The Rolling Stones in a statement. “We’ve collaborated to bring this limited-edition product to life and give fans a new way to fuel their day.” The kit was co-created with The Rolling Stones, and includes a branded Spotify playlist, hand-picked by the band.
“The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper.
“Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience.”
This exclusive collaboration won’t be available to purchase until June 6, but fans can sign-up via the Keurig website for email reminders.
