SMYRNA, Tennessee, USA – Franke Coffee Systems Americas announced that Tim Cox has joined the company as marketing manager. In his new role, Cox will report to director of marketing, Brittany Tresemer, and will continue to bring category expertise and thought leadership to the coffee industry while enhancing marketing resources provided to its customer partners across North America.
Most recently, Cox was director of coffee programs at Texas Specialty Beverage, where he led sales and marketing teams for coffee and foodservice segments, supporting customers and supplier partners to drive value throughout the supply chain focusing on portfolio optimization, product development, vendor and customer relationship management.
He also oversaw teams responsible for social media, events, community engagement and account management. Cox brings to Franke 15 years of experience in the food and beverage industry across both commercial and specialty segments in a variety of roles including multi-unit retail management, wholesale roasting management, training, sourcing, product development, market research, data analysis and distribution.
“Tim has a distinguished career and track record of excellence working for leaders in the convenience store channel, coffee chains, roasters, and as an independent consultant where he has held multiple roles of increasing scale and responsibility,” Tresemer said in the announcement.
“Cox’s addition to our team aligns with our commitment to our customers to be innovative, creative, and insightful. He will be a great asset to Franke, as we continue to drive growth through category insights, thought leadership, product innovation, and merchandising solutions.”
Cox’s industry certifications consist of Barista Guild of America Certified Level 1 & 2, Specialty Coffee Association of America Certified Lead Instructor, and Specialty Coffee Association of America Gold Cup Technician. He currently resides in the Dallas, Texas, area and will relocate to Smyrna, Tennessee, to work at the Franke Coffee Systems Americas corporate office.
Franke Coffee Systems, a division of the Franke Group, is a technology and solution provider of fully automatic coffee machines for professional coffee-making needs.
