TAUNUSSTEIN, Germany – BRITA, the expert in the field of water optimization and customization, is official sponsor of EVEX 2023. The European Vending Experience will be held from 5 to 6 September in Bucharest, Romania in collaboration with the Romanian Vending Association (PRIV).
BRITA is proud to support this event as it brings the key players of the European vending industry together.
Visit the company in the exhibition area during EVEX as we will showcase our latest innovation PURITY C iQ: the first data-driven, intelligent filtration system.
On the BRITA Group
With total sales of 664 million euros in business year 2022 and 2,262 employees worldwide (of which 1,221 are in Germany) at the end of 2022, the BRITA Group is one of the leading companies in drinking water optimisation and individualisation.
Its long-established brand BRITA has a leading position in the global water filter market. The family-owned company based in Taunusstein near Wiesbaden is represented by 30 national and international subsidiaries and branches as well as shareholdings, distribution and industrial partners in 70 countries on all five continents.
It has production sites in Germany, the UK, Italy and China. Founded in 1966, today the inventor of the household water filter jug develops, produces and distributes a wide range of innovative drinking water optimisation solutions for private (water filter jugs, on-tap systems and BRITA Integrated Solutions for small and large electric appliances by renowned manufacturers) and commercial use (hotel sector, restaurants, catering and vending) plus mains-fed water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, care homes).
Since 2016 BRITA has been working with Whale and Dolphin Conservation (WDC) to protect the world’s oceans from plastic waste, thereby helping to protect whales and dolphins.
Further information: www.brita.net.
What happens to used water filter cartridges? The Filter Recycling Program.
BRITA established a recycling program for its cartridges back in 1992—the first of its kind in the industry
The program is based on BRITA’s own recycling plant, including a regeneration system and integrated wastewater facility, located at its headquarters in Taunusstein, Germany. The plant processes filters from both the hospitality industry, i.e., the Professional range, and from private households. Ultimately, the majority of parts can be recycled, either internally at BRITA or externally by partners.
The goals are to avoid waste and to minimize the cartridges’ environmental impact, by reusing and repurposing components wherever possible. With these aims in mind, the program is constantly evolving and expanding. Over the past three decades, millions of depleted filters have already been put back to good use—to the benefit of the environment, and us all.
