VILORBA, Italy – Massimo Zanetti Beverage Group (MZBG) announced the signing of a partnership agreement with Selecta Group, a Swiss-based Foodtech leader with a world-class distribution network in Europe, for the supply of the Segafredo coffee in the main european markets.
The partnership will be strategic in expanding Segafredo’s coffee offer in the on the go sector and meet the company’s key priority to grow with recognizable international partners.
Massimo Zanetti Beverage Group in partnership with Selecta Group
A new sustainable product line has been developed and will be distributed featuring several dedicated blends that will spread the excellence of real Italian espresso throughout the European continent. Thanks to the partnership with Selecta, millions of Segafredo coffee cups per year will be supplied to our customers.
“We believe that this preferred partnership will consolidate our leadership in the food service professional business in the main European markets and enable us to grow the Segafredo brand in the vending channel. Furthermore, the partnership with Selecta increases our ability to offer support to our European customers in large organisations,” said Alberto Lusini, CEO of MZB USA and former GM of Northern Europe for Segafredo.
“We are delighted to welcome Segafredo as a new addition to our portfolio of companies in the coffee sector,” comments Jens van Beusekom Chief Procurement Officer (CPO) of Selecta Group AG.
“This exciting and preferred partnership allows us to further satisfy the diverse tastes of our clients and consumers in the private & public sector. At Selecta we are committed to providing an even wider range of high-quality coffee brands, ensuring that every individual need is met. We look forward to growing our coffee offering in Europe together with Segafredo,’ adds Van Beusekom.
