MALMÖ, Sweden – Oatly Group AB, the world’s original and largest oat drink company, today announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk. Both products are formulated to check different nutritional boxes while still delivering the same delicious Oatly taste consumers know and love.
Designed to enhance smoothies, coffee, cereals, recipes, and more, Unsweetened and Super Basic join a portfolio of Oatly’s fan-favorite oatmilks that includes the number one velocity oatmilk SKU in the US1.
Oatly: Meet the new duo
Oatly Unsweetened Oatmilk features a brand-new proprietary oat base specially developed by the Company to deliver 0g of sugar. Oatly Unsweetened is a delightfully light and smooth beverage at just 40 calories per serving.
Oatly Super Basic Oatmilk has just four ingredients: water, oats, sea salt, and citrus zest fiber, an upcycled byproduct of the juice industry that provides great texturizing and stabilization capabilities. Oatly Super Basic boasts all the creamy, deliciousness oatmilk can offer with a simpler formulation.
“Launching these new innovations gives consumers even more choice as we continue to encourage the switch to oatmilk and drive Oatly’s ultimate mission,” said Leah Hoxie, SVP of Innovation, Oatly North America.
“As oatmilk continues to move into the mainstream, now more than ever we see people unwilling to sacrifice great taste for dietary preferences – they’re looking for both. Our US R&D team spent nearly a year perfecting both of these oatmilks to strike this balance and complement the rest of our portfolio. We’re confident these new products will live up to what people are looking for and we can’t wait for everyone to try them.”
A shift in consumer preference toward oat and plant-based milks
Oatly Unsweetened and Super Basic build upon Oatly’s existing US lineup of non-dairy milk alternatives, including Oatly Original, Full Fat, Low Fat, Chocolate, and Barista Edition oatmilks, all of which have the same creamy taste, frothy feel, and functionality as cow’s milk, while generally having a lower environmental impact2.
“At Oatly, we believe that products should serve both people and the planet well. With this in mind, changing the food system requires a mass shift away from dairy,” said Mike Messersmith, President, Oatly North America.
“That’s why our new oatmilks were crafted to cater to different consumer preferences, like less calories, no sugar, or fewer ingredients. Ultimately, the biggest impact we can have as a business is to convert cow’s milk drinkers into oatmilk buyers. The introduction of Unsweetened and Super Basic continue to help us do that.”
A recent Oatly flash poll on US consumer milk preferences illustrates interest in dairy milk is indeed waning and plant-based alternatives are increasingly preferred. More than half (54%) of Gen Z and almost half (49%) of Millennials polled prefer plant-based milk to cow’s milk3.
Oatly Unsweetened and Super Basic, produced in the US, are sold in 64 oz. chilled cartons and can be found in the refrigerated aisle with a suggested retail price of $5.99. Shoppers can expect to find Unsweetened and Super Basic at retailers nationwide, including Albertsons, Publix, Sprouts, Target and more over the coming months.
All Oatly oatmilks produced in the US are free of the 9 major allergens and vegan, glyphosate-free, Non-GMO Project Verified, Gluten Free Certified and Kosher Certified.
