LONDON, UK – Costa Coffee has been announced as the brand-new sponsor of KISS Breakfast with Jordan and Perri, partnering with KISS and its sister stations KISSTORY and KISS Fresh. Launching on the 15th January and running till the end of 2024, the new sponsorship marks the first long-term brand partnership of the entire KISS Network. To celebrate the launch, Jordan and Perri will soon be broadcasting live from a Costa Coffee store.
Helping to uplift people’s day, starting with breakfast, the partnership will include broadcast content throughout the day, making Costa Coffee a daily part of the lives of KISS’ ‘Gen K’ audience of 15-34s.
High frequency messaging and fun and uplifting activations will run throughout the year, including national competitions and chances to win, as well as a presence on KISS social media channels and at KISS live events.
The partnership was secured by EssenceMediacom as part of Costa Coffee’s strategy to celebrate its breakfast offering, whilst reaching a new younger audience.
Simon Kilby, Managing Director, Bauer Media Advertising said: “This is a truly exciting partnership as this is our first year-long sponsorship across KISS, KISSTORY and KISS Fresh. Radio is the perfect medium for this middle funnel relationship-building activity, connecting Costa Coffee directly with engaged listeners every morning as they grab their morning cup of coffee.”
Rebecca Frank, Content Director, KISS Network commented: “What a partnership to literally kick start 2024 with! The perfect companions to make everyone’s mornings a little better… the vibes and energy we are all about at KISS. We can’t wait to work with our friends at Costa Coffee on motivating, entertaining and bringing joy to our audience”.
Rebecca Brock, Costa Coffee’s Brand Innovation & Commercial Planning Director, added: “We’re really excited to be announcing our new partnership with the KISS Network. KISS has an amazing reach of 4.7 million listeners, helping Costa Coffee reach a younger audience, starting at breakfast with Jordan and Perri. We’re looking forward to this partnership helping to celebrate the fun and uplifting side of the Costa brand, through a truly 360 integrated partnership – inspiring and rewarding listeners throughout the year.”
Nigel Robinson, Client President, EssenceMediacom said: “The partnership between Costa and KISS is an amazing opportunity to connect much-loved brands, breaking through to new audiences. The legacy and reputation of Costa as “the nation’s favourite coffee shop”, combined with KISS’ diverse and engaging broadcasting offers huge potential. Costa Coffee’s support of radio broadcasting reflects the immense power of this medium and the KISS Network in particular.”
