MONTREAL, Canada – Canada’s leading single-serve coffee maker, Keurig, is proud to announce a multi-year partnership with the National Football League as the “Official Coffee Maker of the NFL” in Canada. This exclusive agreement, extending from 2024 to 2027, provides Keurig with full commercial rights to leverage the trademarks and intellectual property rights of the NFL and its 32 Clubs, in Canada.
Through a multi-channel program of retail marketing, advertising, unique content creation, sweepstakes and game hospitality Keurig and the NFL will work together to excite and inspire 13 million fans in Canada with the perfect combination of taste and design.
Through this exciting collaboration, Keurig is pairing coffee and football to align seamlessly as they both contribute to a shared morning ritual, symbolizing the anticipation and preparation for the day ahead.
Just as the perfect cup of coffee kickstarts the day, Keurig aims to elevate mornings, encouraging fans to savour the convenience and quality of Keurig® coffee as they gear up for game day.
“Our vision is to make Keurig® an essential part of fans’ routines, creating a seamless connection between the energy of football and the invigorating power of our coffee,” says Jean-Philippe Leblanc, vice-president of coffee, Keurig Dr Pepper Canada. “We’re not just brewing coffee; we’re brewing excitement for the game.”
Gavin Kemp, Senior Director Corporate Partnerships, NFL adds: “The National Football League is honored to partner with Canada’s most trusted coffee maker brand. Keurig delivers a quality brewing experience to millions of Canadians and will now connect directly with NFL fans coast to coast across Canada on game day.
We are thrilled to deliver exciting moments on the field paired with a premium at home coffee experience in this great new partnership.”
