DENVER, USA – Bad Ass Coffee of Hawaii is gearing up for a momentous 2024, following a year marked with continued success through the awarding of agreements for 25 locations and opening of seven stores, three of which were in new markets. The leading coffee franchise stands firm in its commitment to innovation, philanthropy, and unwavering dedication to premium Hawaiian coffees.
With prime territories available across the country and a franchise opportunity that is turning heads, Bad Ass Coffee is positioned as a leader within the competitive coffee franchise landscape.
Taking center stage last year was a greater focus on implementing refined systems and processes with franchisees which resulted in improved store-by-store financial performance. With same-store sales up YOY and more than half of the system setting record sales weeks, prospects are flocking to the brand’s franchise opportunity.
Notable 2023 brand achievements include:
- The national rollout of Mana, its handcrafted energy drink line that derives organic caffeine from the coffee cherry, without the coffee flavor. Base flavors include: Sunrise Swell, Reef Racer, and Pipeline Plunge.
- Raising more than $75,000 for relief efforts through the sales of its Maui-grown coffee and specialty merchandise in response to the Maui wildfires that occurred in August 2023.
- Elevation of customer reach and brand awareness through Bad Ass Coffee’s existing Cup O’ Joe for a Soldier and philanthropic Give a Hoof fundraising which helps support rescue donkeys.
- Announcement of its first brand ambassador partnerships with two professional surfers, Cole Alves and Summer Macedo. The limited-time coffee and merchandise offers tied to each ambassador proved immensely successful as the brand continues to innovate and connect the islands with the mainland.
- Seasonal LTO menu launches including Spring Swell and the Aloha Autumn Collections, and the return of fan favorites Beach Bonfire and Winter Wanderlust Collections. In addition, the coffee brand launched 12 single-serve options in new packages available in-store.
- Continuation of its ‘Hawaii Estate Series,’ partnering with small Hawaii farms to showcase their premium select coffee. In 2023, the brand partnered with Kona Earth which is available at all stores.
Driving this next era of growth is recently appointed Chief Development Officer, Gregg Koffler, who oversees the brand’s franchise expansion strategies while streamlining the development process. With eyes on aggressive growth, the brand already boasts more than 100 stores in the development pipeline and aims to secure agreements for an additional 36 locations while opening 20+ additional stores in 2024. Company leadership has identified the Coastal, Southwest, and Southeast regions, and Texas as prime growth markets. Bad Ass Coffee provides a development support system, including teams, technology and tools to help identify the right territories for expansion, plus expertise in financing, real estate, and construction management.
The success of Bad Ass Coffee has not gone unnoticed. The brand ranked on QSR’s 2023 40/40 List as one of America’s hottest emerging fast casual brands and also landed on the prestigious 2023 Inc 5000 ranking. According to Bad Ass Coffee’s 2023 FDD, the top 50% of stores saw an average net sale of more than $1 million, with the average of the top 25% exceeding $1.2 million*.
*Source: 2023 FDD – Bad Ass Coffee of Hawaii
