HAMBURG, Germany – Following the successful launch of the corporate rebranding on the HOST stage in Milan, Cimbali Group is now also presenting its new Group identity in Germany. This year visitors can admire the cutting-edge machines at the Internorga trade fair in Hamburg from 8 to 12 March in hall A1 stand 216.
Cimbali Group at Internorga
During the days of the event, Cimbali Group will illustrate its new vision that prioritises people’s needs and outlines the guidelines for a more integrated approach to business: the focus of the offer is no longer just espresso machines but also, and above all, the value-added services that a professional or coffee lover acquires when choosing a Cimbali Group brand product.
The focus is on the group’s strong segments – cafés and hotels, chain and convenience stores, offices and homes – which are represented by the LaCimbali, Faema, Slayer and Casadio brands.
The Italian multinational group is also increasingly opting for an all-round service approach so as to provide its customers with the best possible support, offering additional services even after purchase of the machine.
One of the highlights is the new La Cimbali brand machine, the M40, which looks to the future with its cutting-edge technology and automatic functions. Combined with a high-quality design, the machine also impresses with its high energy efficiency and completely new thermal technology, which guarantees high-quality coffee in the long term.
It is because of these characteristics that this year’s Cimbali M40 is among the finalists for the Internorga Future Award in the Technology & Equipment category. The machine was chosen from numerous entries by a jury of experts as an excellent example of sustainability and responsible action in the out-of-home sector.
In addition to the traditional machines, the fully automatic S15, S20, S30 and S60 are also on the stand, along with the S-Lite (LaCimbali) and XCompact (Faema).
With the Casadio brand, which is represented by the Nettuno machine, Cimbali Group also covers the entry-level segment of the market.
Ideal for small hotels and bed&breakfasts, the machine features a sleek, compact design and is easy to use even for non-professionals thanks to its Easy Steam milk frothing system. With the Art.In.Coffee IoT service, all operating parameters are remotely monitored.
Cimbali Group will be present at Internorga Hamburg: Hall A1 – Stand 216
About Cimbali Group
Cimbali Group is one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment. The Group, which includes the La Cimbali, Faema, Slayer and Casadio brands, operates through three production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of around 850 employees. The Group’s commitment to promoting espresso culture and the local area led to the foundation of the MUMAC Coffee Machine Museum in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located at the Cimbali Group headquarters in Binasco. MUMAC is home to the MUMAC Academy, Cimbali Group’s coffee machine academy, a centre for training, outreach and research.
