PORT MELBOURNE, VIC, Australia – Lexus Australia and St Remio Coffee have teamed up to create a boutique coffee blend exclusively for Lexus customers, adding yet another lifestyle enhancement to the brand’s Encore benefits and privileges program. Simply and elegantly labelled Crafted, the boutique Lexus blend follows a successful two years with St Remio Coffee as a key hospitality partner at the LANDMARK by Lexus pavilion in the exclusive Flemington Birdcage during the 2022 and 2023 Lexus Melbourne Cup.
Crafted is available through selected Lexus dealerships across Australia, with Lexus customers also eligible for a 20 per-cent discount through Encore on a range of premium St Remio Coffee products.
The burgeoning partnership with St Remio Coffee is built on shared values of refinement, craftsmanship and quality; with Lexus also supporting St Remio Coffee’s commitment to sourcing sustainable and ethically produced coffee.
Crafted is a bespoke blend featuring notes of honey, caramel and milk chocolate. The result is a medium-full body coffee with low acidity – perfectly served on its own as an espresso, or with milk.
Lexus Australia Chief Executive John Pappas said the signature Lexus coffee blend is a natural outcome of the authentic partnership between the brands.
“St Remio Coffee shares our passion for adding luxury and elegance to the daily lives of our valued customers,” he said.
“Be it the perfect coffee or the refinement of driving a Lexus, both are borne from the desire to create happiness.
“Lexus is also proud to partner with St Remio who are committed to sustainability initiatives in the small communities where their coffee is sourced. It comes back to our theme of Close to the Source at the 2023 Lexus Melbourne Cup where ethically sourced ingredients highlighted the dining experience.”
Mr Pappas also said expanding the benefits and privileges of Encore reinforces Lexus as the luxury brand of choice.
“Lexus demonstrates through Encore that luxury extends beyond the vehicle itself.
“We are about creating authentic personal experiences for our customers that make Lexus ownership even more meaningful and enjoyable.”
Encore benefits include VIP offers with Lexus luxury hotel partners, invitations to exclusive events, curated dining offers, discounts to movies and premium fuels.
Co-founder and Director of St Remio, Julia Tink, said she is delighted Lexus supports the St Remio Coffee approach to sustainable and ethical coffee harvesting.
“It’s wonderful to work with a partner who supports St Remio in sourcing coffee that brings a meaningful and lasting impact to the farmers growing it in remote communities, especially those in Rwanda,” she said.
“The Crafted blend is unique to Lexus, formulated after months of taste testing with everyday coffee connoisseurs across the brand including Lexus dealers and customers.”
