TAUNUSSTEIN, Germany – BRITA SE, the expert in optimising and customising drinking water, will be exhibiting at Venditalia 2024. This is the most important international event for the vending industry. This year, Venditalia will focus on innovation and sustainability in the sector. BRITA will be highlighting its industry-first PURITY C iQ intelligent filtration technology.
For the first time, the exhibition will be held in the innovative Fiera Milano Rho district. The BRITA booth is in Hall 8P, Stand L37.
The world of vending will meet in Milan from May 15th – 18th at this year’s Venditalia. The focus of this future-orientated event is on innovation and sustainability. Venditalia has a new location for 2024 – the innovative Fiero Milano Rho exhibition complex. 15,000 visitors from 100 countries will be welcomed to connect, learn and network at the Expo.
PURITY C iQ: Brita’s most innovative filtration system
“We are very much looking forward to meeting customers at this innovative venue,” says Thomas Hoerning, Vice President Strategic Marketing Professional Filter. “We’re delighted to present our most innovative filtration system, PURITY C iQ. This is not just another filter cartridge.
It’s the embodiment of BRITA ingenuity and creativity – a complete system with real-time data at its heart. It takes all the guesswork out of filter performance and water conditions. This is fantastic news for vending professionals as you can’t be present at all your machines all the time. PURITY C iQ helps you plan, make timely decisions and reduce costs.”
PURITY C iQ combines a filter, filter head, and the cloud-based BRITA iQ Portal. The system provides accurate, real-time information on key performance parameters. This gives vending professionals transparent, real-time information for decision making. They can reduce the risk of energy-sapping limescale build-up, plan service visits, and get a clear picture on costs.
BRITA also welcomes the focus on sustainability at Venditalia 2024
Visitors to the BRITA booth can find out more about positive action to reduce their CO2 footprint. For example, how to become a BRITA recycling partner. BRITA pioneered the recycling of filter materials back in 1992.
Today, the BRITA recycling programme involves the collection and separation of individual materials such as plastic, ion-exchange resin and activated carbon. The company can then recycle or reuse these. BRITA will be inviting vending professionals to join the scheme and work together to conserve resources.
BRITA will also be showcasing its range of dispenser products. By using BRITA water dispensers, a company can save up to 86% CO2 equivalent per year compared to bottled water. BRITA is committed to reducing plastic waste.
More than 5 million plastic bottles are saved each year when people drink from a BRITA product instead. Vending professionals can discover how partnering with BRITA can keep employees and customers refreshed – and reduce their CO2 footprint.
Visit our website for more information: www.brita.net
On the BRITA Group
With total sales of 664 million euros in business year 2022 and 2,262 employees worldwide (of which 1,221 are in Germany) at the end of 2022, the BRITA Group is one of the leading companies in drinking water optimisation and individualisation. Its long-established brand BRITA has a leading position in the global water filter market.
The family-owned company based in Taunusstein near Wiesbaden is represented by 30 national and international subsidiaries and branches as well as shareholdings, distribution and industrial partners in 70 countries on all five continents. It has production sites in Germany, the UK, Italy and China. Founded in 1966, today the inventor of the household water filter jug develops, produces and distributes a wide range of innovative drinking water optimisation solutions for private (water filter jugs, on-tap systems and BRITA Integrated Solutions for small and large electric appliances by renowned manufacturers) and commercial use (hotel sector, restaurants, catering and vending) plus mains-fed water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, care homes).
Since 2016 BRITA has been working with Whale and Dolphin Conservation (WDC) to protect the world’s oceans from plastic waste, thereby helping to protect whales and dolphins. Further information: www.brita.net.
