LUCERNE, Switzerland – The Emmi Group is set to acquire the renowned Lucerne-based coffee roaster Hochstrasser AG. The acquisition will boost the company’s coffee expertise and the innovative strength of its iconic Emmi Caffè Latte brand. In turn, Emmi is helping Hochstrasser to further elevate its market position within the food service industry.
Continuity will also be assured at Hochstrasser, which will continue to operate as an independent company.
Alongside their mutual dedication to quality and taste, these two long-established companies based in Lucerne have enjoyed a strong and successful partnership that has endured for 20 years.
Following a successful 20-year partnership, the Emmi Group is acquiring its Lucerne-based coffee roasting partner Hochstrasser.
The acquisition safeguards the outstanding quality of the freshly roasted and brewed coffee and the innovative strengths that characterise the Emmi Caffè Latte brand, which is one of the leading ready-to-drink coffee products on the market in many European countries.
The close collaboration between the two long-established Lucerne companies has been, and continues to be, a key factor behind Emmi Caffè Latte’s outstanding barista quality. Both companies boast over 100 years of history. They both pride themselves on uncompromisingly high-quality products, satisfied consumers, a passion for their craft and responsible corporate conduct.
“With the acquisition of the renowned coffee roaster Hochstrasser in Lucerne, we are elevating our coffee expertise to further strengthen our iconic and innovative Emmi Caffè Latte brand. This will bring together strong expertise in producing highest-quality premium coffee, freshly roasted in Lucerne, with the best Swiss milk,” explains Marc Heim, Executive Vice President Switzerland.
Hochstrasser, with a successful history dating back to 1852, will continue to operate as an independent company, with René Vesti and Gery Camenzind serving as board members and Kevin Heer as Managing Director.
This will ensure continuity in management for the approximately 50 staff members, as well as for customers in the food service and hotel sectors. Hochstrasser’s success story is set to continue thanks to its excellent service and premium quality – from the selection of green coffee from the world’s best growing regions, the gentle slow roasting process using the traditional drum roasting method through to the finely tuned preparation methods.
Emmi will help Hochstrasser to further elevate its market position within the food industry with its Hochstrasser and Don George brands.
The transaction will be finalised subject to the approval of the competition authorities. The parties agreed to keep the purchase price confidential.
