BELFORTE DEL CHIENTI, Italy – Simonelli Group, a leading manufacturer of professional espresso machines and grinders under the Victoria Arduino and Nuova Simonelli brands, will be at World of Coffee Copenhagen. The event is already shaping up to be a major World of Coffee with over 400 exhibitors and an expected 10,000 visitors from 130 countries.
Simonelli Group at World of Coffee Copenhagen
From June 27 to 29, Simonelli Group will be at WOC Copenhagen – stand CE-008 – to present the latest products from the Victoria Arduino and Nuova Simonelli brands. At WOC, the Victoria Arduino brand will present two important product innovations: Pure Brew+ and E1 Prima PRO. It will also be alongside roasters at the Roaster Village South with E1 Prima EXP.
Victoria Arduino, a leading Italian manufacturer of professional espresso machines with its distinctive design and high performance, plays a truly important role at WOC Copenhagen as a sponsor of the Roaster Village with E1 Prima EXP.
The 1-group espresso machine is dedicated to the curious, the explorers, the lovers of beauty, to all those who inhabit every land of taste and dream today of the trends of tomorrow. E1 Prima EXP unleashes creativity and enhances every ingredient, creating many espresso-based and Pure Brew coffee recipes thanks to high-performance and extremely easy-to-use technologies.
At stand CE-008, Victoria Arduino will offer a unique experience to all visitors, hosting some of the best green coffee producers in the world such as Lost Origin, Los Pirineos, Los Nogales, Lasso Bros and Cafè Granja.
The producers, multiple Cup of Excellence winners and coffee producers chosen by the best WBC, Brewers Cup, Coffee in Good Spirits champions, will take turns in a succession of sensory experiences: their special coffees will be prepared with Victoria Arduino’s PureBrew+, the great novelty of WOC Copenhagen.
Niels te Vaanhold, QGrader and 2023 Dutch Barista Champion, will introduce all the new features of E1 Prima PRO, the 1-group professional espresso machine in which Victoria Arduino has condensed the most advanced technologies into one of the most eclectic designs.
At WOC Victoria Arduino will present E1 Prima PRO, the espresso machine for coffee specialists, roasters who want to reach unexplored peaks of quality, to discover new taste frontiers. E1 Prima PRO, in fact, is the machine that offers maximum extraction control and absolute precision.
During the days of the World of Coffee, the Victoria Arduino stand will have interesting surprises in store that can be found here and in the Instagram page @victoriaarduinoofficial.
Every day it will be possible to taste specialty coffees extracted using two innovative technologies of the Black Eagle Maverick espresso machine that combines high performance and sustainability. In particular, the Black Eagle Maverick station will be characterised by a series of demonstrations and sensory experiences offered by important roasters such as Kalve, Good Life, Standout, Gemini and La Cabra.
The espresso extraction technologies offered by Black Eagle Maverick (such as T3 Genius and PBtech) offer a guarantee of a precise and consistent result in the cup, enhancing all the positive flavours of the coffee. Black Eagle Maverick, in fact, offers not only a little more control over the extraction, but also complete control over temperature, infusion and steam for high-level performance.
At WOC you can disscover the evolution of its Easycream technology with new features that speed up the workflow and make Eagle Tempo even more efficient, thus increasing productivity.
The innovation of Easycream lies in the improvement of the user experience and therefore the speed of beverage preparation. You can create and set up to 9 milk/plant based drinks recipes, select them directly from the display home page and then start dispensing steam using the push&pull lever.
At WOC, Eagle Tempo will offer a rich menu of beverages, including matcha latte, to experience all the benefits of the Easycream technology evolution.
In addition, for the occasion of the World of Coffee, Victoria Arduino presents the Eagle One Copenhagen Special Edition, a limited production made with a sustainable and biodegradable natural fibre. For the Eagle One WOC Copenhagen Special Edition, Victoria Arduino has chosen to use a warm and reassuring colour, to satisfy the refined tastes of people who love natural shades.
The sensory richness and the material exuberance of the fabric are generated by the interweaving of different yarns that gently agitate the surfaces and perfectly embody the values of Eagle One. The yarns become the leading characteristic, making this espresso machine truly unique.
 Nuova Simonelli, a world-renowned brand for its technologically advanced and easy-to-use professional espresso machines, is ready to present the NUOVA Aurelia espresso machine to visitors to WOC Copenhagen.
The coffee machine is designed to guarantee chains, roasters and restaurants a workflow that helps reduce operations to be performed and preparation waste. The machine will be equipped with E-Milk, a new Nuova Simonelli milk technology that automates and simplifies work. In addition to saving up to 9 different milk or plant-based recipes (cappuccino, flat white, latte, etc.), E-Milk technology automates some steps, simplifying and speeding up the barista’s work.
Nuova Aurelia’s C-Automation technology, which connects the portafilters, the machine and the grinders, guarantees the automation of every single step of the preparation process of any beverage, in order to reduce the number of actions required by the operator and therefore waste, and to always guarantee quality standards.
At WOC Busan, Nuova Simonelli will also present Appia Life XT, the espresso machine for medium-high-end vending establishments that require consistent results and ease of use. The novelty of Appia Life XT, in addition to the brand new metallic grey colour, is the introduction of PID, a technological solution that makes it even more thermally stable and with superior consistency.
From June 27 to 29, Nuova Simonelli awaits all Appia lovers at stand CE-008 of WOC Copenhagen for a special latte art challenge with the chance to win the new Appia Life gifts.
Stay up-to-date with Nuova Simonelli events and news clicking here and Victoria Arduino on this website, and by following the Instagram pages @nuovasimonelliofficial and @victoriaarduinoofficial.
