SHANGHAI, China – Yum China Holdings, Inc. and its joint venture partner Lavazza, one of the world’s most prominent coffee manufacturers, announced today that they will bring a new partnership between Lavazza and iconic super sports car producer Automobili Lamborghini to the China market.
Starting June 18, Lavazza will introduce a limited-time co-branded “Lavazza Shakerato” drink with Automobili Lamborghini in China, showcasing the synergy of Lavazza’s coffee expertise and Automobili Lamborghini Squadra Corse’s dynamic spirit.
A creative take on the classic Italian shaken iced coffee drink, Lavazza Shakerato, served in a stylish Lamborghini-themed shaker cup, combines espresso and ice cubes, with a choice of three flavors.
In addition to the Lavazza Shakerato, a co-branded smartphone accessory will be offered to consumers who participate in this marketing campaign.
Announced last week, the exciting new Automobili Lamborghini and Lavazza partnership brings together two exponents of Italian excellence in their respective fields — featuring products, events and initiatives that will showcase the two brands’ shared dedication to excellence and unique experiences.
