MILAN – Fabia, a traditional premium-quality Viennese coffee brand of Segafredo Zanetti Austria established in the 1950s launches Wiener Werte, a high-quality blend of Organic and Fairtrade certified Arabica and Robusta coffee.
The Organic certification guarantees that the product fulfills the required production, processing, transporting and storing conditions. Furthermore, the Fairtrade standards are designed to support the sustainable development of small producer organizations and agricultural workers in developing countries, by incorporating a holistic blend of social, economic and environmental criteria.
Wiener Werte sets an additional breakthrough on Massimo Zanetti Beverage Group’s to good environmental stewardship and community involvement guided by its ethical and sustainable values.
San Marco introduces Terra Mia
Recently, San Marco, the French brand of Segafredo Zanetti inspired by the historical tradition of the Italian Master Roasters, launched Terra Mia, a selection of premium coffee that contributes to the reforestation in Central and South America (we talked about it here).
