LONDON, UK – International packaging company DS Smith is partnering with Versuni to create an innovative packaging solution for their Philips Baristina coffee machine. “We have partnered with Versuni, a leading home appliance company, to create an innovative, sustainable, fibre-based packaging solution for their recently launched Philips Baristina coffee machine,” says the company in a release.
The fibre-based and bespoke packaging solution is designed to be recycled and recyclable, and there are no plastic bags within the box. The packaging also features corrugated buffers treated with an innovative anti-scratch coating to prevent external blemishes.
The concept was expertly designed by the experienced teams at DS Smith and Versuni to create a captivating ‘unboxing’ experience. The coffee machine is elegantly presented at the centre, allowing consumers to immediately connect with the bold visuals and captivating artwork when browsing in-store or online.
“Consumer trends and expectations are fast moving and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online.” commented Thoran Ottens, Divisional Key Account Manager, Electronics, DS Smith
Designers applied the unique industry-first Circular Design Metrics (CDM) tool to measure the overall performance of the packaging solution for Versuni’s Philips Baristina coffee machine.
The tool enables to rate the impact of a packaging design across eight key performance indicators, including recyclability, renewable content, and supply chain optimisation.
