KARLSTAD, Sweden – Sweden-based coffee roaster Löfbergs has won the Great Taste Award in the UK for its Single Origin Brazil coffee. According to Löfbergs’s CEO Anders Fredriksson, the award is of essential importance for the family-owned company.
“Great taste is a cornerstone in our offering, which is why this award is highly appreciated. It shows that we succeed in our ambition to source and produce high-quality coffee, and pave the way for increased sales in all our markets,” says Anders Fredriksson, CEO of Löfbergs.
The Great Taste Award is one of the world’s largest and most trusted food and drink accreditation scheme. It is presented by The Guild of Fine Food, which judges and recognises products in the food and beverage industry with help from its panel of over 500 experts.
Löfbergs: Continued growth in the UK
Löfbergs’ big breakthrough in the UK came in 2022 when Tesco, the nation’s largest retailer, started selling Löfbergs in its stores, and the brand has since seen substantial growth.
“The response has been very positive, and we have great opportunities to keep growing in the UK,” says Anders Fredriksson.
Löfbergs was founded in 1906 in Karlstad, Sweden, and is now one of the largest family-owned coffee roasters in the Nordic countries. The company started exporting coffee in 1993, and every second cup is sold outside of Sweden today.
