BROOKLYN, NY, USA – Nguyen Coffee Supply, America’s first specialty Vietnamese coffee importer & roaster, announced today the launch of its packaged Vietnamese coffee beans at 400+ Albertsons Companies Inc.’s banner stores (“Albertsons Cos”), one of the top five grocery chains in the United States.
This launch marks the company’s largest retail expansion for their packaged coffee line, which first became available online in 2018. Albertsons will carry three SKUs of Nguyen Coffee Supply’s Vietnamese coffee beans: Truegrit (100% Vietnamese robusta), Loyalty (a blend of Vietnamese robusta and arabica) and Moxy (100% Vietnamese arabica).
Founder and CEO Sahra Nguyen said, “Vietnamese coffee beans are truly different in flavor and energy. As a first generation Vietnamese American, it’s been my mission to share the flavors of my parents’ home country while elevating Vietnamese coffee farmers. With partners like Albertsons, we’re thrilled to introduce Vietnamese coffee to more people across America.”
Through years of collaboration with their direct trade farmers, Nguyen Coffee Supply’s arabica and robusta beans are grown in Vietnam, hand-picked at peak ripeness, processed through a full-washed method, then shipped to Brooklyn, New York where they’re roasted to highlight the unique flavors of Vietnamese coffee. Since the company’s inception, founder Sahra Nguyen has served as the company’s Head Roaster, personally developing every roast profile offered which include medium roasts, dark roasts and limited edition roasts.
This new expansion of Nguyen Coffee Supply into Albertsons marks a significant achievement for the company, as its physical retail presence has multiplied tenfold, now spanning over 2,500+ locations nationwide across multiple retailers.
Since 2018, Nguyen Coffee Supply has been importing Vietnamese coffee beans through direct-trade relationships and roasting fresh in Brooklyn, New York. These 5+ years, Nguyen Coffee Supply has championed the resilient robusta bean (a coffee species historically excluded from specialty coffee conversations) and fought for Vietnamese coffee to have a place on mainstream supermarket shelves.
