NEW YORK, USA – Italian coffee brand illy is launching its first-ever digital content series, “Coffee Break,” in collaboration with Kimmelot, where host Maddy DeVita will take the audience into the homes and businesses of tastemakers to show how illy coffee elevates the everyday. As a 90-year-old coffee brand with a rich Italian heritage, illy hopes that this new series will allow the brand to reach new audiences and increase its overall brand awareness among U.S. consumers.
“Coffee Break” will consist of seven 90-second, bite-sized episodes that will feature a variety of tastemakers sharing how they like to enjoy their illy coffee, including Paige Lorenze, founder of lifestyle brand Dairy Boy, pitcher Luis Severino of the New York Mets, Chloe Troast, best known for “Saturday Night Live,” and more.
Whether it’s Luis preparing a Mocha Dominican-style like his mom does, or Chloe enjoying an iced cold brew with her homemade nut milk, this series is meant to demonstrate the versatility and quality of illy coffee. Additional talent includes chef and event curator Romilly Newman, Executive Pastry Chef Jean-Baptiste (JB) Scordel of New York City’s French restaurant, La Grande Boucherie, and Justine’s Table.
“We couldn’t be more thrilled to be working with chef Maddy DeVita to host this series. Maddy’s passion for cooking was sparked by learning old Italian family recipes from her Nonna. Her incredibly warm energy and passion for food and coffee is infectious,” said Jack Edwards, President of illy North America, “From finding quality in the details, to bringing her community together around shared passions, she really embodies who illy is as a brand.”
In addition to tastemakers, the series will also highlight notable, high-end institutions and brands such as Warren Street Hotel, La Grande Boucherie, Rainbow Room, and United Airlines, as well as the illy offerings that can be enjoyed at each. Whether using an illy machine in your suite at the Warren Street Hotel, sipping illy Cold Brew at the Rainbow Room, or the illy automatic machines brewing fresh espresso drinks in United Airlines lounges nationwide, consumers can get a glimpse into how and where they can enjoy the incomparable quality of illy coffee.
Through “Coffee Break,” illy hopes to give consumers access to conversations they wouldn’t typically get to see, inspire new places to visit, and help them elevate their coffee experience at home.
“Coffee Break” can be viewed on Instagram and TikTok beginning September 20th. For more information visit www.illy.com or follow along with the series on illy’s United States Instagram page, @illy_us.
