STOCKHOLM – This is the fifth year in a row that Arvid Nordquist has been named Sweden’s strongest coffee brand by the Evimetrix Sweden Brand Awards. The accolade reflects consumer perception. It is based on a consumer survey conducted by Evimetrix where approximately 4500 consumers comment on 400 brands in 34 categories.
“Arvid Nordquist coffee continues to be Sweden’s strongest coffee brand. This is evident from Evimetrix’s Swedish Brand Award survey, in which about 1,000 consumers were asked to comment on 11 brands in the coffee category. We can only congratulate Arvid Nordquist on their consistent and evidently successful communication strategy” says Peter Wissing, responsible for the survey at Evimetrix.
Arvid Nordquist Coffee Roastery now ranks 7 on the overall list of Swedish brands including global brand such as IKEA and Spotify. A result testament to the importance of coffee for the Swedish consumer as well as to the strength of the Arvid Nordquist brand.
“Today we are extra happy and proud! The fact that more and more consumers know and appreciate our coffee and brand gives us lots of energy to continue developing our work with taste, quality, sustainability and communication. Thank you to all consumers and to all the fantastic colleagues contributing to the success,” says Jenny Nilsson, Marketing Director Coffee & Tea at Arvid Nordquist.
“Brand strength, which forms the basis for the Evimetrix Swedish Brand Award, is based on the Customer Satisfaction Index (CSI) as well as brand awareness. By balancing these two metrics, it is possible to compare different brands regardless of size. It delivers a fair result reflecting the extend to which consumers like a brand but also how well they know it” Peter continues.
About Arvid Nordquist
Arvid Nordquist is a family company founded in Stockholm in 1884. Arvid Nordquist is Swedens’ no 1 retail coffee brand. Their coffee is 100% Arabica, 100% sustainable certified, and 100% carbon off-set. They roast coffee on 100% renewable energy and use 100% ISCC certified renewable packaging material. They are committed to reducing our GHG emissions in line with the Paris agreement. Where they cannot reduce, they carbon off-set by supporting forest conservation projects in coffee growing countries.
