CHANCHAMAYO, Peru – Satinaki, a key player in the coffee industry, successfully organized its first online auction of top-quality coffees from the renowned Chanchamayo region in Peru. Known for producing award-winning coffees, Chanchamayo has consistently impressed at the Cup of Excellence competition, and this auction further solidifies its position on the global coffee stage.
The auction, held on Saturday, October 5, was conducted online, attracting international buyers, including well-known raw coffee traders such as List & Beisler, and roasters from Germany. With nearly a dozen participants, the event showcased the six finest coffee varieties from Chanchamayo, best coffees through a rigorous three-round tasting and evaluation process, with respected Q-graders, organized by Satinaki cooperative.
The unique qualities of Chanchamayo coffee
The coffees from Chanchamayo are celebrated not only for the region’s ideal growing conditions but also for the dedication and craftsmanship of the local farmers. Their meticulous attention to every step—from cultivation to fermentation—results in coffees that are flawless and uniquely aromatic.
During the auction, the highest bid reached 27 USD per Kilo, with the farmers receiving, on average, of several times the current market price. This was a monumental achievement for the farmers, bringing well-deserved recognition and transforming the region overnight. “The region has changed overnight. Word spread like wildfire, and we’ve already received requests from others wanting to meet the winners and learn from their success,” said a Satinaki representative.
This success is a great motivator for the entire region and therefore an important building block for the development of coffee cultivation.
Industry support and partnerships
The auction was supported by sponsors Green Coffee Importeuer Knauer & Knauer and the Coffee Roaster Murnauer Kaffeerösterei, who played a crucial role in making this event a success. Satinaki not only organized the auction but also established connections with local farmers, ensuring their coffee was properly evaluated and showcased to the world.
Future auctions and long-term goals
Following the success of this auction, Satinaki has already begun planning next year’s event. The goal of these auctions is to give local farmers a face on the global market and allow them to be recognized for the exceptional quality of coffee they produce. “We aim to empower the farmers, elevating their position in the global coffee industry and ensuring they are justly rewarded for their hard work,” a Satinaki spokesperson explained.
With the first auction completed, the international coffee community eagerly awaits the next opportunity to bid on the best coffees from Chanchamayo, as Satinaki continues its mission to highlight the region’s exceptional coffee and the farmers behind it.
