SAN ANGELO, Texas, USA — Free Rein Coffee Company, known for its ‘Honest. American. Coffeeâ„¢’, and Stetson, the iconic American heritage brand, have come together in an exciting, first of its kind collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited edition ‘Cowboy Coffee Kits’, just in time for the holiday season.
Each kit features a unique coffee blend called Trailblazer, designed for those who dare to forge their own path. Slow-roasted in small batches at Free Rein Coffee Company’s artisan roastery in San Angelo, TX, Trailblazer is a robust medium roast, capturing the essence of cowboy coffee. Packaged in an exclusive gift set also containing two USA-crafted ceramic mugs, co-branded to commemorate the collaboration, the kits are available in Ground Beans or Pods versions and are priced at $70 each.
The limited edition kits are available, while supplies last at, freereincoffee.com, stetson.com, HTeaO locations, and at the Stetson x Free Rein Stetson pop-up at the National Finals Rodeo in Las Vegas (which takes place from December 5-14).
The launch of ‘Trailblazer’ also marks the national expansion of the Free Rein Reserve Collection, a small-batch line of artisanal coffees that, until now, were only available at a handful of shops in Texas. Hand-packed at Free Rein’s heritage roastery in San Angelo, TX, the Free Rein Reserve line combines hand-selected beans and all natural spices from around the world (including cinnamon, turmeric, and cayenne) for unique flavors and superior smoothness. Starting today, visitors to freereincoffee.com will have exclusive access to Free Rein Reserve.
“Everyone knows cowboys love their coffee and there isn’t a coffee that embodies the cowboy spirit better than Trailblazer” said Arlyn Davich, CEO of Free Rein Coffee Company. “At Free Rein we make Honest. American. Coffee. We’re proud to partner with Stetson who share our commitment to quality, tradition and serving those who serve, in particular in supporting veteran’s causes”.
“Since 1865, Stetson has stood for a quality, craftsmanship, and a trailblazing spirit, and this collaboration with Free Rein brings those core values to life in a new category,” says Stetson CEO Robert Dundon. “With the Free Rein team, we’ve found a partner that shares a commitment to veterans, and are proud to join in their ongoing efforts to serve those who serve.”
