VANTAA, Finland – On Thursday 17 October 2024, Fazer opened Fazer Café at the Jumbo shopping centre in Vantaa. Today, Friday 18 October, Fazer Café Tripla 1. krs, located in Mall of Tripla shopping centre in Helsinki, will open and become the second Fazer Café in the centre. The name of the café refers to its location on the first floor of the shopping centre.
The newcomers into the Fazer Café chain offer customers high-quality café products and memorable moments in a welcoming atmosphere.
Customers have asked for a new Fazer Café at Jumbo
Jumbo-Flamingo, Finland’s largest shopping centre by area, is already familiar to Fazer Café customers, as the well-known café is making a comeback at a new location after being absent for several years. The new Fazer Café Jumbo is located on the second floor of the shopping centre, at the beginning of the gateway to Flamingo.
“Last year, we had more than two million customer encounters in our Fazer Cafés. We are confident that there is demand for actors like us, who commit to craftsmanship and high-quality, sustainably produced café products”, says Miika Kostilainen, Managing Director for Fazer Retail Finland. “Customers recognise and value our brand, which is founded on fulfilling customer needs, providing a stylish and comfortable milieu and friendly, personalised service. The renewed, Jumbo-Flamingo shopping centre offers a great setting for us.”
The Jumbo-Flamingo shopping centre attracts approximately 12 million visitors annually. Over the past couple of years, the shopping centre has undergone a major renovation and invested especially in experiential services. Fazer Café Jumbo seats up to 100 people.
Tripla’s second Fazer Café on the first floor of the shopping centre
“Location and elements such as large windows play a huge role when we evaluate potential business sites. A central location with good accessibility significantly enhances the likelihood of entering,” Kostilainen continues.
Located in Pasila, Helsinki, Mall of Tripla is Finland’s largest shopping centre by number of visitors with 20 million visitors annually. The new Fazer Café Tripla is located on the first floor of the shopping centre, where big grocery stores and the northern entrance bring a flow of customers. The 86-seat café is conveniently accessible through the shopping centre’s elevators and the entrance facing Firdonkatu.
Fazer Café Tripla, on the third floor of the shopping centre has been successful from the very beginning and will continue to operate normally.
Part of Fazer Retail’s business, the Gateau store in Pasila station square serves passengers travelling through Finland’s second busiest station. It is easy to pick up a takeaway coffee and delicious toast along with fresh bread from the counter. The sourdough breads baked in a grate oven, like many other freshly baked pastries come from the chain’s artisanal bakery in Sörnäinen, Helsinki, using flour from Fazer’s mill in Lahti.
Cold coffee drinks are becoming more popular
The cafés offer Fazer a possibility to access customer insights and are among the first so experience food and drink trends.
”A café is not just a spot for coffee and pastries anymore. Our customers appreciate the wide assortment, our service from morning till night and the convenience of takeaway salads and smoothies. We offer a colourful breakfast, soup made on Finnish rainbow trout for lunch and a salad bar to create a customised dish. We prefer domestic raw materials whenever the price, quality and availability allow it”, says Kostilainen.
Interest in cold coffee drinks has increased, and alongside Geisha Ice Latte from the confectionery brand, seasonal flavours such as Pumpkin Ice Latte and, as Christmas nears, gingerbread-flavoured Ice Latte, are available.
Strong commitment to quality and customer needs
After the openings of Jumbo and Tripla, there will be a total of 23 Fazer Cafe cafés. Karl Fazer founded his French-Russian café on Kluuvikatu in Helsinki 133 years ago, and the iconic café has been located at the same address ever since. The operations of Fazer Cafés, as well as Fazer’s entire business, have always been guided by a strong commitment to quality, innovation, sustainability and responding to customer needs.
