RHODES, NSW, Australia – Australia’s coffee obsession reaches new heights this summer as Nescafé introduces the country’s first-ever iced coffee café – the ‘Hack Café’. Launching for two days only at Bondi Beach – October 18 and 19 – the coffee hotspot will serve up FREE recipes from Aussie creators and artists including rising star actress and musician Ayesha Madon. Each recipe will be created with the NEW Nescafé Espresso Concentrate – made to pour, mix and hack for the ultimate coffee creativity.
The launch comes as new TikTok data* reveals Australians are leading iced coffee creativity, with over 4,000 recipes shared in the last year, generating more than 100 million views. #Coffee content has surpassed 512 million views overall, including 73 million from the #CoffeeTok community, where Gen Z continues to seek out coffee hacks to refresh their at-home coffee experiences.
The Nescafé Hack-Café menu is designed to inspire coffee creativity at home. The menu has been curated and co-created with some of Australia’s top #CoffeeTok contributors as well as Ayesha, a self-confessed iced coffee fanatic, which comes as she branches out from acting into music, fashion and food.
The Nescafé Hack-Café’ menu will feature four recipes based on the new Nescafé Espresso Concentrates, including Ayesha’s signature creation, ‘Ayesh-ed Pistachio’ alongside Tina Provis’ ‘Strawberry Kisses & Cream’, Tom Smallwood’s ‘Tiramisu Chill’ and Breakfast Shirts’ ‘Call Me Sweetie’ – an iced latte with a sweet and salty twist.
Ayesha Madon says, “Coffee to me is a ritual that’s intertwined with all my daily creative pursuits. It’s the thing that gets me out of bed in the morning and my coffee breaks are often where I have my best ideas and creative resets when working on set or in the studio. So, it’s been so fun experimenting and hacking regular coffee rituals and recipes for the Nescafé Hack Café pop-up in Bondi.”
“I’m always up for trying a hack I’ve seen on social, from the strawberry matcha latte to coffee & tonic, there’s so much you can do with the Nescafé Espresso Concentrates. Come down for a free iced coffee creation at Bondi and share your iced coffee hacks using #NESCAFEColdHacks,” Ayesha continued.
Coffee lovers can enjoy a unique iced coffee experience at the two-day pop-up on October 18 from 10am to 2pm and October 19, from 8:30am to 1pm, located on the iconic Bondi Beach promenade at Dolphin Court.
Nescafé Head of Marketing, Olga Starus, said “We continue to see young coffee drinkers explore their taste preferences in creative and unique ways. With the launch of Nescafé Espresso Concentrates, we hope to inspire coffee lovers to think outside of the box and have fun with their creations. From simple iced coffee hacks to unique combinations, the range is developed to offer convenience with its ready-to-pour design, providing café-quality iced-coffee for less at home. We’re excited to see Aussies ‘Pour It, Mix It, Hack It’ and embrace how versatile our coffee experiences can be.”
Nescafé Espresso Concentrate range is available in two variants: Sweet Vanilla, for a touch of flavour, and Black, for a rich and smooth coffee, now in major retailers nationwide, at RRP $11.
