FLORENCE, Italy – La Marzocco, a symbol of excellence in espresso machines, has crafted premium, hand-built equipment for coffee aficionados and professionals since 1927. With a deep-rooted passion for innovation and craftsmanship, La Marzocco continues to lead the industry by blending tradition with cutting-edge technology.
Known for its iconic design and precise engineering, the brand delivers exceptional performance and reliability, elevating the coffee experience for baristas and coffee lovers around the globe.
Now, the Florentine company announces a one-of-a-kind partnership with Porsche Design, the exclusive lifestyle brand founded in 1972 by Alexander Porsche in the aim of extending the Porsche principles and legacy beyond the automotive world, leveraging its heritage and reputation in the sector. Driven by a taste for excellence, the two brands propel an unparalleled experience for individuals to fuel their passions and pursue their dreams.
With a shared commitment to excellence that spans decades, La Marzocco and Porsche have combined their innovation and design to create two exclusive Porsche x La Marzocco Linea Micra espresso machines and a matching La Marzocco Pico grinder.
The products are a testament to the quality and precision that both brands are known for. Timeless elements inspired by the Porsche Carrera RSR Martini Racing—winner of the 1973 Targa Florio, the oldest sports car racing event—bring forward the Linea Micra Martini livery.
The slate grey neo-Linea Micra and its matching Pico grinder design are a tribute to the iconic Porsche 911 Grey Carrera.
The exclusive design highlights Linea Micra’s iconic elements in the Porsche Design style. The knobs are inspired by the drive mode button, the pressure gauge displayed in the Porsche tachometer style, cup, and drip tray is inspired by the Porsche GT3 grid. The branded portafilter handle and logos on the front and back complete the design of these 911 limited-edition center-pieces.
The unique collaboration is dedicated to home baristas, espresso enthusiasts, and all who pursue their dreams, quality lifestyles, and good companies. The daily routine is guided by a taste for excellence, a sense of curiosity, and conviviality.
Selected events around the world will present the Porsche x La Marzocco partnership: from Soho House Farmhouse in the United Kingdom, to Shanghai Coffee Festival in China, all the way to Los Angeles’ pop-up Porsche x La Marzocco Café in the U.S.A. The Porsche x La Marzocco Martini Racing Linea Micra, Porsche x La Marzocco Linea Micra in Slate Grey Neo, and Porsche x La Marzocco Pico in Slate Grey Neo are exclusively available through Porsche Lifestyle Importer channels in selected markets around the world. Learn more here.
