WELLINGTON, New Zealand – Coffee Supreme’s latest campaign, Never Run Out, touches a nerve by speaking to every coffee drinkers’ greatest fear: running out. So, Coffee Supreme is giving away the chance to never run out… well at least for the next ten years.
All you need to do is hop over here, pick your coffee of choice, enter your details and you’ll be in the draw to win ten years’ supply of coffee. Simple as that.
“Besides being a fun and relatable campaign, we wanted to make good on the promise of never running out of coffee,” Kate Kember, Coffee Supreme’s CMO, said.
“There’s nothing sweeter to a coffee drinker than the knowledge you never have to think about ordering coffee again. We’re delivering that gift to one lucky drinker for the next ten years.”
“We pushed hard for ‘never run out for the rest of your life’, but Warren from accounts said ten years of free coffee oughta do it. We think that’s still pretty awesome.”
Supreme wanted the Never Run Out campaign to cut through the cacophony of coffee commercials and chatter, and to be fresh in both its creative style and medium.
So they called on legendary Kiwi animator and director Joel Kefali, who crafted each scenario from ink and paper cut, and melded them together in a fluid and mesmerising style.
Even though the runout events may cause a few uncomfortable twitches, the result is a beautifully watchable piece of creative, that resolves in the end with ‘the solution to the problem’ – Never Run Out.
*The winner will receive 500g of their chosen coffee from the competition page, each fortnight for the next 10 years.
