Giovanna De Vecchi, Administrator of DVG De Vecchi Srl, explains the core mission that drives the company and its commercial approch to the market in providing high quality products for a ever-changing industry. Below, we share her interview.
Giovanna, tell us how DVG was born.
“DVG was born in 1965 as a mechanical workshop specialized in the production of components for coffee. From the beginning, our mission has been to provide high-quality products to meet the needs of an ever-changing industry. I have always had a passion for coffee and a desire to innovate, and this spirit has guided every step of our growth.”
What are the main areas in which you operate today?
“Within DVG there are two divisions that, although operate in distinct areas, allow us to maximize efficiency and customer service.
We have the custom division where we dedicate ourselves to the development of projects and the direct production of components intended for first use; and the components division where we offer a wide range of products – both original and compatible – intended for the entire distribution network
. This strategy allows us to respond to market needs in a flexible way, always guaranteeing high quality.”
How do you approach the market commercially?
“Our commercial approach varies according to the division to which the client belongs. In the custom division, our approach is a decidedly technical and implementational: we take in and develop the client’s requests, involving different company departments to offer organic and clear solutions.
In the components division, our approach is supported by our website (www.dvg.coffee), which offers our customers simple and intuitive navigation by easily selecting the components they need with one click. In both cases, we always guarantee technical and commercial support.”
What are the markets in which you operate?
“We operate in 92 countries; our custom division develops in synergy with the main coffee machine manufacturers and extends to the reference markets of the main players.
Our components division collaborates with Italian and foreign companies specialized in coffee machines and equipment. Typically, our B2B customers include distributors, roasters, technical assistance services and spare parts dealers.”
How important is direct design and production of components for your company?
“The design and production of components is our core business. Our technical knowledge allows us to develop innovative solutions that specifically meet our customers’ needs. This allows us to remain competitive and offer avant-garde products.”
Who are your customers for the custom division?
“Our customers for the custom division are the leading Italian and foreign coffee machine manufacturers. We work on and develop exclusive custom-made projects in which our technical knowledge and avant-garde technologies are an important added value. We position ourselves as partners in the development, design and production of components, we invest in technology and knowledge, and our research and development area is the driving soul of new ideas.”
How important is the sale of compatible and original components?
“ The sale of compatible and original components is crucial to our offering. We address a wide range of B2B customers. By offering both original spare parts – which guarantee optimal performance – and compatible components, we can meet different needs and budgets. This allows us to maintain our position in the market and respond to an increasingly demanding customer base.”
How important is collaboration with brands in your sector?
“Thanks to well-established partnerships with major brands, we can supply both compatible and original high-quality spare parts. The collaboration with leaders in our sector allows us to maintain high standards and offer optimal solutions to our customers.”
Which benefits can your customers expect by choosing DVG?
“Our customers can count on complete and customized solutions designed to meet their specific needs. Our mission is customer satisfaction, and our goal is to constantly expand the range of our offer, innovating and always guaranteeing the best solution. We also aim to consolidate and expand our partnerships with important brands in the industry.
We believe that a network of strong partnerships will not only give us access to cutting-edge technologies, but also enable us to expand and innovate our products and services.”
What is the future of DVG?
“We are working to continue to grow and innovate, with the goal of strengthening our presence in the market. We are committed to investing in new technologies and expanding our offer to keep up with our customers’ needs.
We want to increasingly become a trusted partner, able to respond to every need, from production to maintenance, and actively contributing to our customers’ growth.
Our passion for coffee and commitment to quality will always guide us, leading us towards new challenges and opportunities in the industry.”
