BINASCO, Italy – LaCimbali announces its third participation at Beyond Activ, the leading conference for the health, fitness and wellness sectors. The event will take place at the Sofitel Wentworth in Sydney, Australia, from December 2-4, 2024, bringing together top industry leaders, owners, managers, and investors for C-suite talks, networking opportunities, and curated 1-on-1 meetings.
LaCimbali is thrilled to showcase its state-of-the-art coffee solutions tailored for wellness, health and fitness spaces offering an all-rounded coffee solution designed to enhance the attendees’ satisfaction and elevate their experience. LaCimbali will be present at Stand No. 1, where the two standout machines M40 and S-Lite will be featured.
Tailored coffee solutions for fitness spaces
LaCimbali transforms gyms into vibrant and dynamic wellness hubs with coffee solutions tailored to any fitness space. Premium coffee elevates gym visits, fostering connections and boosting energy for enhanced workouts. As a trusted total coffee solution partner, LaCimbali caters to diverse needs, whether it’s self-service simplicity or full-service sophistication.
For mid-tier gyms prioritising reliability, sustainability, and exceptional quality, the M40 ensures a refined café-style served coffee experience with durable materials, quick maintenance and high performance.
Whatever the size or style of the fitness space, LaCimbali offers tailored solutions designed to enrich the wellness journey. The S-Lite is the perfect go-to for compact, self-serve corners as it delivers seamless functionality with plug-and-play ease, elegant aesthetics, and automated maintenance, enhancing member engagement.
LaCimbali’s participation to the event, in partnership, will ensure all visitors can enjoy not just great coffee but a complete, integrated experience that redefines its role in fitness and wellness spaces. By incorporating premium coffee offerings, whether in a full-service café or in a compact coffee corner, gyms and wellness centres can become community hubs, enhance loyalty and reduce turnover.
Millie Chan, Regional Director, Asia & Pacific for Cimbali Group, commented: “We are thrilled to return to Beyond Activ for the third time, continuing to showcase how our innovative coffee solutions can transform the customer experience in wellness and fitness venues. Our commitment is to meet the evolving expectations of our customers in these dynamic industries.”
Beyond Activ is an ideal platform for LaCimbali to share its diverse portfolio and customer-centric approach, demonstrating its commitment to innovation, tailored solutions and creating holistic experiences. By addressing the growing demand for premium coffee solutions within health, fitness and wellness, LaCimbali continues to lead the way in redefining coffee experiences across industries.
About Cimbali Group
Cimbali Group is one of the leading manufacturers of professional coffee and milk-based beverage machines and equipment. The Group, which includes the brands La Cimbali, Faema, Slayer, and Casadio, operates through three production facilities in Italy and one in the United States (in Seattle, where Slayer-branded machines are manufactured), employing approximately 850 people in total.
In 2019, with the acquisition of Keber, a brand known for producing high-quality professional steel grinders for the coffee industry based in Dolo (Venice), the number of production sites increased to five.
The Group’s commitment to promoting espresso coffee culture and valuing the territory materialized in 2012 with the founding of MUMAC – the Museum of the Espresso Coffee Machine, the first and largest permanent exhibition dedicated to the history, world, and culture of espresso coffee machines, located within the Cimbali Group headquarters in Binasco. MUMAC hosts the MUMAC Academy, the Group’s coffee machine academy, a center for training, dissemination, and research.
