CHARLESTON, S.C., USA – New research from ecommerce marketing company Omnisend analyzed Amazon’s 600 top-selling products of 2024 across 24 categories (from Beauty to Electronics) and cross-referenced them to TikTok videos to uncover the top 100 items TikTok users loved the most.
Researchers checked how much attention each product got on TikTok by counting videos, views, and the followers of the channels featuring them.
Everyday essentials were the most trending products with CeraVe Daily Moisturizing Lotion, Starbucks K-Cup Coffee Pods, and Charmin Ultra Strong Toilet Paper emerging as the top three. Backed by prominent influencers such as dermatologist Dr. Shah (@dermdoctor) and lifestyle creator Josiah Varghese (@itsjoboi), these items topped the list of most promoted Amazon items on TikTok.
The study also found that Beauty & Personal Care, Grocery & Gourmet Food, and Automotive are the most promoted product categories on TikTok. While these categories dominate both TikTok clout and Amazon sales, others (such as Electronics or Musical Instruments) receive less attention and impact.
Explore the full list here: https://www.omnisend.com/most-promoted-amazon-products-tiktok/
This study examined which of Amazon’s top-selling products across 24 categories were also viral TikTok videos. For each category, the 25 best-selling products of 2024 were analyzed (excluding Amazon-specific brands). Data collected includes product prices, reviews, price fluctuations, and six-month average sales.
On TikTok, we identified hashtags for each product or brand, tracking metrics like the number of videos, views of top “For You” page videos, and follower counts of key creators. These were compiled into an “Influencer Index” to rank TikTok’s impact by category.
Additionally, an October 2024 survey of 2,007 U.S. social media users provided demographic insights to align Amazon sales data with TikTok engagement, offering a comprehensive look at consumer preferences.
