MILAN – Each year, PANTONE sparks a worldwide conversation about the power of color. But color is more than just visual; it’s a universal language that shapes the stories told. Through the partnership between PANTONE, dsm-firmenich has crafted a unique fragrance and flavor inspired by the color of 2025.
By fusing the art of color with the science of fragrance and flavor innovation, dsm-firmenich crafted sensory experiences that immerse, inspire, and tell deeper stories.
For 2025, the PANTONE color of the year is Mocha Mousse
Mocha is a blend of rich, warm browns: its bold coffee and chocolate flavors combine into a drink that exudes warmth and luxury. Meanwhile, mousse is light, sweet and airy, crafted by folding whipped egg whites into a decadent base of chocolate or fruit purée. When they combine, they inspire a light chocolate brown—a fusion of indulgence and refinement.
As the ultimate color reference for 2025, ‘PANTONE 17-1230 Mocha Mousse’ sets the tone for the year ahead, inspiring innovation and reflecting the trends that are shaping the year to come.
The Milky Maple moment
Inspired by the decadence of Mocha Mousse, the company unveiled their flavor of the year for 2025: Milky Maple.
Maple’s sweetness and warm, earthy undertones compliment the creamy richness of milk, creating a harmonious blend that highlights maple’s distinctive flavor while showcasing milk’s timeless ability to evoke comfort and simplicity. Together, they create Milky Maple, a nostalgic flavor offering an immersive sensory experience.
Both with an inviting warmth and indulgent character, Mocha Mousse and Milky Maple reflect a growing consumer preference for enjoying the small, meaningful moments in the year ahead.
’Milky Maple’ is an invitation to pause and savor a moment of pure warmth and decadence. This flavor is a journey—and a gentle reminder of the joy, comfort, and connection that can be found in simple pleasure” said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health.
Mocha Mousse: a brand-new sensual scent. The company fragrance inspired by PANTONE’s color of the year, Mocha Mousse, tells a story of indulgence. It opens with the richness of cocoa beans, softens into the warmth of salted peanuts, and finishes with the comforting allure of vanilla beans.
They achieve this through unique, innovative ingredients like Mocha Mousse Smell-The-Taste. Developed exclusively by dsm-firmenich, this technology captures the full sensory experience of taste and transforms it into a fragrance. It brings emotions and a sense of texture into our scent creations, making them truly multi-dimensional.
This refined blend embodies earthy sophistication and an understated luxury, offering an experience that is both elegant and effortlessly captivating.
Mocha Mousse is an enchanting color that reveals new depths with each glance. Its indulgent, satisfying presence evokes serenity and warmth. I wanted to capture this enveloping feeling in the fragrance. Like savoring rich Mocha Mousse, it creates an instant craving. The scent embodies intense yet velvety sensuality – where luxurious comfort meets seduction. It is a celebration of softness as a profound and captivating force” said Honorine Blanc dsm-firmenich Master Perfumer, creator of the Mocha Mousse scent
In addition to the Eau de Parfum fragrance, dsm-firmenich has developed a spectrum of seven additional fragrances inspired by Mocha Mousse, across various formats including Eau de Toilette, candles, body wash, fabric conditioner, and hair mist, crafted by perfumers around the world.
Bringing color to life
Drawing inspiration from PANTONE’s color of the year, both the company flavor of the year and Mocha Mousse-inspired fragrance captures a growing desire for warmth, comfort, and connection.
These elements – whether through design, taste, scent, or everyday moments – invite us to embrace coziness, nurture our well-being, and strengthen our connection to the world around us.
Learn more about Milky Maple flavor of the year here and our Mocha Mousse fragrance here.
Discover the PANTONE color of the year 2025, Mocha Mousse, and thier unique fragrance and flavor inspired by it here.
