Team Rossi Motorsports, LLC, the managing company for the American driver, Alexander Rossi are proud to announce their partnership extension with Alaska Coffee Roasting. Alexander Rossi, the 2012 – 2014 Official Reserve Driver for the Caterham and Marussia F1 Teams, is currently 2nd in the GP2 Series driver rankings, and is racing for the multiple championship winning team, Racing Engineering.
Founded in 1994, the Alaska based boutique coffee company is known for its quality and craft of some of the finest coffee in the world. Alaska Coffee Roasting has been a partner of Alexander Rossi since the end of 2007 and will continue their support of the American driver. Since their partnership began, Alaska Coffee Roasting has enjoyed the global brand awareness from various motorsport series and has become fundamental part of the Team Rossi family.
With the pursuit of excellence at the forefront of both Team Rossi Motorsports and Alaska Coffee Roasting, the partnership will continue to grow as Alexander progresses with his pursuit to F1; with his current focus on the GP2 Series battle for driver’s title. The Alaska Coffee Roasting branding will continue to be featured on Alexander’s GP2 Series race car, race apparel and digital media, giving them prominence on a global platform and the association with the only American driver with a super licence and F1 experience.
Pieter Rossi, Team Rossi Motorsports, LLC, Principal: “Alaska Coffee Roasting is all about the highest quality and passion for excellence. Michael’s passion to produce the best cup of coffee is parallel to Alexander’s approach to his profession and determination to reach F1.
We’re proud of our long time business association with Alaska Coffee Roasting, but equally it’s testimony that global motorsport marketing is important for both small and large business. There are many ways to utilize the sports assets and benefits for business. Michael understands this and Alaska Coffee Roasting is an ideal case study for other companies to recognize how the sport can enhance their business model and growth.”
Michael Gesser, Founder and CEO of Alaska Coffee Roasting: “I’ve said from the first time I watched Alexander drive in a 2004 Red Bull shoot out karting event that he’d be in F1. I’d never seen such focus, resilience and determination to succeed and he was only 12 at the time.
We’ve supported Alexander and Team Rossi for many years now and I have become more impressed with Alexander’s race talent, versatility and strength on and off track. I’m very proud to have such a key brand ambassador, both for Alaska Coffee Roasting and also for America.
For me it’s a win – win with the Alaska Coffee Roasting brand presented on a global platform, giving me increased sales, networking opportunities and a greater reach of brand awareness. That is what motorsport does for business and simultaneously I have the opportunity to support a true elite athlete who has all the right qualities.”
Alexander Rossi: “I’m absolutely delighted that Michael and Alaska Coffee Roasting will be continuing their partnership. Michael is very much a part of the Team Rossi family and I’m honoured to have his support and it’s just more motivation to find more and push harder. It’s invaluable to have people who I trust and respect while on my journey, and Michael’s continued support and consistency is something very special.”
