Ronen Zohar, CEO of Strauss Water- the international water company of Strauss Group – today announced the promotion of company employees Dror Morad and Yaniv Shirazi to newpositions.
Dror Murad (44), who served as CEO of Strauss Water Israel for the past six years, was promoted to the position of V.P. Products, Marketing and Strategy at Strauss Water global.
In this capacity, Dror will formulate and lead the strategic plan of the company and oversee product development and marketing in all the countries where Strauss Water operates, working with its partners and distributors worldwide. Dror holds a B.A. and an M.B.A from Ben Gurion University
Yaniv Shirazi (43), currently VP Strategy and Business Development at Strauss Water, will be promoted to the position of CEO of Strauss Water Israel. Yaniv led the strategy and business development activity of the company and managed its international distributors apparatus. In his new capacity, Yaniv will manage the company’s activity in Israel. Yaniv holds an M.B.A. from the Wharton School of Business in the U.S. and a B.A. in Government and Public Administration from the InterdisciplinaryCenter in Herzeliya.
On the occasion of these appointments Ronen Zohar, CEO of Strauss Water, said:
“Strauss Water is today promoting two of its finest executives to key positions as an integral part of a process designed to strengthen the company as Israel’s leading water bar company that is also developing in additional countries overseas. Our partnerships in China and England, and our international distribution apparatus in six other countries, are all based on advanced Israeli technology and unique human capital which, joined together, create real value for millions of consumers worldwide.
Dror is completing a very successful term in office, throughout which he led Strauss Water Israel to high growth, while building and strengthening the Tami4 brand. He will now expand his contribution to include the global company, taking on the challenge of product development, innovation and building the Strauss Water brand across all activities. I am confident that his extensive experience will contribute significantly to the challenges faced by the company, including its current and future markets.
Dror’s successor, Yaniv, is the person behind the accelerated development of product sales overseas through franchisees; he is tasked with the challenge of further developing Strauss Water’s position as Israel’s leading water bar company, creating added value for hundreds of thousands of households in Israel.”
