Land Securities has announced that Nespresso, the market leader in premium portioned coffee, is to open a boutique at Bluewater, Europe’s leading retail and leisure destination. It will be the first of its kind in the South East and one of only a handful in the UK.
The 2,743 sq ft store is located on Bluewater’s Upper Guildhall, adjacent to Apple, White Stuff and The White Company, and opens in November.
The Nespresso boutique at Bluewater will introduce a new boutique design for the brand, with an emphasis on the 23 ‘Grand Cru’ coffee blends.
The boutique will also include tasting areas and the full range of Nespresso products will be on display. The new concept will be implemented at future Nespresso stores following its debut at Bluewater.
The boutique will also house a recycling zone where Club Members can drop off their used capsules and learn more about the Nespresso recycling scheme.
Commenting on the news, Russell Loveland, Portfolio Director at Land Securities, said: “Nespresso joins a growing number of premium brands, including Jo Malone, Mont Blanc and Breitling, in selecting Bluewater to create an exciting new store.
That the Nespresso Boutique also heralds the launch of a new concept, which is consistent with our focus on creating a series of statement stores, is further reinforcement of Bluewater’s status as the destination of choice for international brands seeking a significant presence in the UK.”
In the past six months, Bluewater has added significantly to its retail offer, including new stores for Breitling and Hackett London, the launch of a new concept store for schuh, and the upsizing of Next into a 44,226 sq ft regional flagship.
